Table of Content

1. Executive Summary
   1.1. Global Location-based Advertising Market Snapshot, 2024 and 2031
   1.2. Market Opportunity Assessment, 2024 - 2031, US$ Mn
   1.3. Key Market Trends
   1.4. Future Market Projections
   1.5. Premium Market Insights
   1.6. Vertical Developments and Key Market Events
   1.7. PMR Analysis and Recommendations
2. Market Overview
   2.1. Market Scope and Definition
   2.2. Market Dynamics
       2.2.1. Drivers
       2.2.2. Restraints
       2.2.3. Opportunity
       2.2.4. Challenges
       2.2.5. Key Trends
   2.3. Macro-Economic Factors
       2.3.1. Global GDP Growth Outlook
       2.3.2. Digital Infrastructure Investment
       2.3.3. E-commerce Penetration
       2.3.4. Telecommunications Industry Outlook
       2.3.5. Transportation and Mobility Outlook
   2.4. COVID-19 Impact Analysis
   2.5. Forecast Factors - Relevance and Impact
3. Value Added Insights
   3.1. Regulatory Landscape
   3.2. Value Chain Analysis
   3.3. PESTLE Analysis
   3.4. Porter’s Five Force Analysis
4. Price Trend Analysis
   4.1. Key Highlights
   4.2. Key Factors Impacting Location based Advertising Prices
   4.3. Pricing Analysis
       4.3.1. Cost Per Click Analysis
       4.3.2. Cost Per Mille Analysis
5. Global Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   5.1. Global Location-based Advertising Market Outlook: Type
       5.1.1. Introduction / Key Findings
       5.1.2. Historical Market Size (US$ Mn) and Analysis, By Type, 2019 - 2023
       5.1.3. Current Market Size (US$ Mn) and Analysis and Forecast, By Type, 2024 - 2031
           5.1.3.1. Geofencing
           5.1.3.2. Geotargeting
           5.1.3.3. Beaconing
           5.1.3.4. Others
   5.2. Market Attractiveness Analysis: Type
   5.3. Global Location-based Advertising Market Outlook: Advertising Type
       5.3.1. Introduction / Key Findings
       5.3.2. Historical Market Size (US$ Mn) Analysis, By Advertising Type, 2019 - 2023
       5.3.3. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
           5.3.3.1. Push Advertising
           5.3.3.2. Pull Advertising
   5.4. Market Attractiveness Analysis: Advertising Type
   5.5. Global Location-based Advertising Market Outlook: Vertical
       5.5.1. Introduction / Key Findings
       5.5.2. Historical Market Size (US$ Mn) Analysis, By Vertical, 2019 - 2023
       5.5.3. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
           5.5.3.1. Retail & E-commerce
           5.5.3.2. Media & Entertainment
           5.5.3.3. BFSI
           5.5.3.4. Education
           5.5.3.5. Transportation & Logistics
           5.5.3.6. Healthcare
           5.5.3.7. Food & Beverage
           5.5.3.8. Automotive
           5.5.3.9. Others
   5.6. Market Attractiveness Analysis: Vertical
6. Global Location-based Advertising Market Outlook: Region
   6.1. Key Highlights
   6.2. Historical Market Size (US$ Mn) and Analysis, By Region, 2019 - 2023
   6.3. Current Market Size (US$ Mn) Analysis and Forecast, By Region, 2024 - 2031
       6.3.1. North America
       6.3.2. Europe
       6.3.3. East Asia
       6.3.4. South Asia and Oceania
       6.3.5. Latin America
       6.3.6. Middle East & Africa
   6.4. Market Attractiveness Analysis: Region
7. North America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   7.1. Key Highlights
   7.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019 - 2023
       7.2.1. By Country
       7.2.2. By Type
       7.2.3. By Advertising Type
       7.2.4. By Vertical
   7.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2024 - 2031
       7.3.1. U.S.
       7.3.2. Canada
   7.4. Current Market Size (US$ Mn) Analysis and Forecast, By Type, 2024 - 2031
       7.4.1. Geofencing
       7.4.2. Geotargeting
       7.4.3. Beaconing
       7.4.4. Others
   7.5. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
       7.5.1. Push Advertising
       7.5.2. Pull Advertising
   7.6. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
       7.6.1. Retail & E-commerce
       7.6.2. Media & Entertainment
       7.6.3. BFSI
       7.6.4. Education
       7.6.5. Transportation & Logistics
       7.6.6. Healthcare
       7.6.7. Food & Beverage
       7.6.8. Automotive
       7.6.9. Others
   7.7. Market Attractiveness Analysis
8. Europe Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   8.1. Key Highlights
   8.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019 - 2023
       8.2.1. By Country
       8.2.2. By Type
       8.2.3. By Advertising Type
       8.2.4. By Vertical
   8.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2024 - 2031
       8.3.1. Germany
       8.3.2. France
       8.3.3. U.K.
       8.3.4. Italy
       8.3.5. Spain
       8.3.6. Russia
       8.3.7. Türkiye
       8.3.8. Rest of Europe
   8.4. Current Market Size (US$ Mn) Analysis and Forecast, By Type, 2024 - 2031
       8.4.1. Geofencing
       8.4.2. Geotargeting
       8.4.3. Beaconing
       8.4.4. Others
   8.5. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
       8.5.1. Push Advertising
       8.5.2. Pull Advertising
   8.6. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
       8.6.1. Retail & E-commerce
       8.6.2. Media & Entertainment
       8.6.3. BFSI
       8.6.4. Education
       8.6.5. Transportation & Logistics
       8.6.6. Healthcare
       8.6.7. Food & Beverage
       8.6.8. Automotive
       8.6.9. Others
   8.7. Market Attractiveness Analysis
9. East Asia Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   9.1. Key Highlights
   9.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019 - 2023
       9.2.1. By Country
       9.2.2. By Type
       9.2.3. By Advertising Type
       9.2.4. By Vertical
   9.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2024 - 2031
       9.3.1. China
       9.3.2. Japan
       9.3.3. South Korea
   9.4. Current Market Size (US$ Mn) Analysis and Forecast, By Type, 2024 - 2031
       9.4.1. Geofencing
       9.4.2. Geotargeting
       9.4.3. Beaconing
       9.4.4. Others
   9.5. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
       9.5.1. Push Advertising
       9.5.2. Pull Advertising
   9.6. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
       9.6.1. Retail & E-commerce
       9.6.2. Media & Entertainment
       9.6.3. BFSI
       9.6.4. Education
       9.6.5. Transportation & Logistics
       9.6.6. Healthcare
       9.6.7. Food & Beverage
       9.6.8. Automotive
       9.6.9. Others
   9.7. Market Attractiveness Analysis
10. South Asia & Oceania Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   10.1. Key Highlights
   10.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019 - 2023
       10.2.1. By Country
       10.2.2. By Type
       10.2.3. By Advertising Type
       10.2.4. By Vertical
   10.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2024 - 2031
       10.3.1. India
       10.3.2. Southeast Asia
       10.3.3. ANZ
       10.3.4. Rest of South Asia & Oceania
   10.4. Current Market Size (US$ Mn) Analysis and Forecast, By Type, 2024 - 2031
       10.4.1. Geofencing
       10.4.2. Geotargeting
       10.4.3. Beaconing
       10.4.4. Others
   10.5. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
       10.5.1. Push Advertising
       10.5.2. Pull Advertising
   10.6. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
       10.6.1. Retail & E-commerce
       10.6.2. Media & Entertainment
       10.6.3. BFSI
       10.6.4. Education
       10.6.5. Transportation & Logistics
       10.6.6. Healthcare
       10.6.7. Food & Beverage
       10.6.8. Automotive
       10.6.9. Others
   10.7. Market Attractiveness Analysis
11. Latin America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   11.1. Key Highlights
   11.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019 - 2023
       11.2.1. By Country
       11.2.2. By Type
       11.2.3. By Advertising Type
       11.2.4. By Vertical
   11.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2024 - 2031
       11.3.1. Brazil
       11.3.2. Mexico
       11.3.3. Rest of Latin America
   11.4. Current Market Size (US$ Mn) Analysis and Forecast, By Type, 2024 - 2031
       11.4.1. Geofencing
       11.4.2. Geotargeting
       11.4.3. Beaconing
       11.4.4. Others
   11.5. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
       11.5.1. Push Advertising
       11.5.2. Pull Advertising
   11.6. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
       11.6.1. Retail & E-commerce
       11.6.2. Media & Entertainment
       11.6.3. BFSI
       11.6.4. Education
       11.6.5. Transportation & Logistics
       11.6.6. Healthcare
       11.6.7. Food & Beverage
       11.6.8. Automotive
       11.6.9. Others
   11.7. Market Attractiveness Analysis
12. Middle East & Africa Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)
   12.1. Key Highlights
   12.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019 - 2023
       12.2.1. By Country
       12.2.2. By Type
       12.2.3. By Advertising Type
       12.2.4. By Vertical
   12.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2024 - 2031
       12.3.1. GCC Countries
       12.3.2. Egypt
       12.3.3. South Africa
       12.3.4. Northern Africa
       12.3.5. Rest of Middle East & Africa
   12.4. Current Market Size (US$ Mn) Analysis and Forecast, By Type, 2024 - 2031
       12.4.1. Geofencing
       12.4.2. Geotargeting
       12.4.3. Beaconing
       12.4.4. Others
   12.5. Current Market Size (US$ Mn) Analysis and Forecast, By Advertising Type, 2024 - 2031
       12.5.1. Push Advertising
       12.5.2. Pull Advertising
   12.6. Current Market Size (US$ Mn) Analysis and Forecast, By Vertical, 2024 - 2031
       12.6.1. Retail & E-commerce
       12.6.2. Media & Entertainment
       12.6.3. BFSI
       12.6.4. Education
       12.6.5. Transportation & Logistics
       12.6.6. Healthcare
       12.6.7. Food & Beverage
       12.6.8. Automotive
       12.6.9. Others
   12.7. Market Attractiveness Analysis
13. Competition Landscape
   13.1. Market Share Analysis, 2023
   13.2. Market Structure
       13.2.1. Competition Intensity Mapping
       13.2.2. Competition Dashboard
   13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
       13.3.1. Google LLC
           13.3.1.1. Overview
           13.3.1.2. Solution Portfolio
           13.3.1.3. Key Financials
           13.3.1.4. Market Developments
           13.3.1.5. Market Strategy
       13.3.2. Apple Inc.
       13.3.3. GroundTruth
       13.3.4. Meta Platforms, Inc.
       13.3.5. IBM
       13.3.6. Verve Group
       13.3.7. InMarket
       13.3.8. ThinkNear
       13.3.9. Yelp
       13.3.10. HERE Technologies
       13.3.11. PlaceIQ
       13.3.12. Reveal Mobile
14. Appendix
   14.1. Research Methodology
   14.2. Research Assumptions
   14.3. Acronyms and Abbreviations