Kava Root Extract Market

Kava Root Extract Market Outlook (2023 to 2033)

The Market for Kava Root Extract can be expected to expand at a value based CAGR of 5.30% and show an increase in revenue from US$ 549.04 Million to around US$ 920.20 Million by 2033.

Kava Root Extract Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The Global Kava Root Extract Market has witnessed significant growth in the historical period registering a CAGR of 4.28% in the historical period and was valued at US$ 549.04 Million in 2023.

Technology is aiding to retain the features of kava root in its extracts, after exhaustive research on extraction and filtration processes. Kava lovers have been favoring the natural tastes and qualities of kava roots in order to enjoy the effects of products completely. Companies in the kava root extract are continuously making progress in this field to test the qualities of procured kava roots, so as to give the best experience to consumers. They have developed standard operating processes to make sure every herb and extract meets its rigorous specifications. Companies are working hard to retain the qualities of natural kava in its extracts, either by using organic alcohol or no alcohol content at all, which is complementing the expansion of the global kava root extract market size.

• United States based Eclectic Institute Company has developed a ‘freeze-drying’ process for herbs to remove water content by retaining the natural ingredient properties of herbs. The company has also developed cold distillation processes to create non-alcohol extracts of herbs, including kava roots.

The global market for kava root extract is estimated to reach an approximate valuation of US$ 920.20 Million in the forecast period.

What are the Key Trends in the Market for Kava Root Extract?

“Fast Paced Herbal Industry Propelling Sales of Kava Root Products”

The herbal industry is picking pace, owing to specific dietary and therapeutic treatment and measures to rejuvenate the whole functional dynamics of the body system. A revitalized and rejuvenated body can put up with a plethora of diverse disorders as well as diseases. Consumers are favoring medicinal plants and herbs for maintaining their health and wellness.

Interest of pharmaceutical industries toward medicinal plants and herbs has spiked over the last few decades. Owing to increased awareness and inclination from consumers toward the herbal industry, manufacturers of medicines are investing in herbal products. This flourishing herbal industry has given a positive outlook for the kava root extract market.

• According to the World Health Organization (WHO), most of the population in many developing countries still rely on traditional herbal medicines for their primary healthcare needs.

“Shifting Consumer Preference Toward Free-from GMO, Gluten, Peanuts, Soy, and Other Allergens Promoting Use of Kava Root Extract”

The precarious nature of consumers has always been the reason behind market dynamics. Especially when it comes to mental health support supplements, consumers are extremely careful. This reasonable health-consciousness and prudence in consumers is favoring pure and naturally-developed supplements from kava root extracts. The absence of genetically-modified organisms, gluten, soy, and dairy in kava root-based products is sparking interest amongst consumers all over the world. Consumers’ increasing preferences for herbal supplements that are free-from any additives, preservatives, and chemicals favoring soundness of the mind are expected to increase sales in the kava root extract market space.

• U.S.-based Oregon’s Wild Harvest has been offering kava extracts that are free from excipients, stearates, binders, lactose, dairy, gluten, peanuts, soy, or corn allergens

“Increased Consumer Demand for Transparency & Traceability Benefitting Kava Root Extract Market”

Consumer awareness toward body and health wellness supplements and their production has taken an unexpected shift over the last few years. Consumers prefer knowing what they are consuming to enhance their body’s functioning. They are curious about ingredients, processing facilities, crop harvesting practices, and much more. Transparency and traceability satisfy the desires of consumers for getting high-quality foods. These transparency and traceability ethical practices followed by businesses are aiding consumers to have cognizance about the health benefits of products.

With being able to differentiate products based on raw material, freshness, anti-allergens, additives, and manufacturing processes, transparency and traceability gives and a way to choose a product that suits the best. Global complexity of the supply chain has been made easier and understandable for consumers with this transparency and traceability.

• Gaia Herbs, a major herbal supplement company, offers traceability of source materials by providing transparency to customers. The company has been working to become the world’s one-of-a-kind herb traceability platform.

“Rise of E-Commerce Offering Opportunities to Bolster Sales for Manufacturers”

According to the U.S. Department of Commerce, in the second quarter of the year 2020, online retail contributed to approximately 16 percent of total sales. Similarly, even for European Union countries, online retail penetration is quite high. Owing to these online e-Commerce platforms, the reach of kava root extract products has increased over the last decade creating opportunities for the businesses.

The countries such as, Canada, Hong Kong, and Japan, consumers can order kava online from domestic or international players resulting in increasing horizons for market players. In European countries such as, Ireland, Switzerland, Italy, and Poland, consumers can only buy kava roots-based products via online platforms. These markets are creating captivating opportunities for the existing businesses as well as entrepreneurs.

Country-wise insights

Why is the North American Region Expected to Project Higher Growth for the Kava Root Market?

Kava or kava root extracts, which have been known by many names, are offering lucrative opportunities for existing market players as well as new market entrants in the kava root extract market space. In North America, the United States has been supporting the export and import of kava root extracts. Even though kava root-based products come with an FDA warning, they are completely legal in the United States and are sparking interest amongst consumers. Canada also has created opportunities for business based on kava root products. Consumers can easily find kava products at local health food shops and pharmacies in the country.

What is the Outlook for the European Kava Root Extract Market?

In the European Union, in countries such as France and Germany, it is completely legal to sell and buy kava based-products as long as producers or retailers are registered with respective health authorities. In the year 2018, Poland overturned the ban on the consumption of kava root extract. Players in the kava root extract market will have rewarding opportunities in these countries.

• In numerous countries such as Thailand, India, Brazil, Israel, and others, the existence of the kava market is minimal, owing to lack of awareness. Businesses can flourish in these countries by creating cognizance of these products.

Category-wise insights

What is the Segments Account for Prominent Growth for the Global Kava Root Extract Market?

The powder form of kava root extract accounts for a prominent market value share, on the back of increasing demand for use in dietary supplements and expected to project a value of US$ 351.876 Million in 2022.

By nature, conventional kava root extract accounts for the highest market value share of around 94% in the global kava root extract market, owing to high concertation of conventional kava cultivation in production-dominant countries such as Vanuatu and Fiji.

Why is the Online Sales Segment Expected to Witness High Rise in the Global Kava Root Extract Market?

Online sales of kava root extract are anticipated to witness significant rise and exhibit a high CAGR during the forecast period. This is attributable to rising Internet penetration for herbal supplements across the world. Use of kava root extract is also increasing in the global pharmaceutical and nutraceutical industry, as demand for anti-anxiety and mental well-being medications is increasing across the globe.

Competitive Dashboard

Leading market players such as Gaia Herbs, Now Foods, Natol, LLC, and others are focusing on offering highly quality kava root extract and targeting product innovation to strengthen their position in the global kava root extract market. Business expansion and extending product portfolio are other strategies adopted by key players to gain a competitive edge in the global kava root extract market landscape.

• Gaia Herbs had been toiling to provide the finest quality herbal supplements with the help of naturally available herbs. The company has been working with nationally known organizations to give safety assurance of its to consumers.
  • Gaia Herbs is a member of American Botanical Council, American Herbal Products Association, Institute of Women’s Health & Integrative Medicine.
• Natrol, LLC is focusing on improving operational efficiency of the company. The company wanted to see the real time performances of the processes and analyze issues as quickly as possible.
  • In the year 2019, the company implemented the ‘Redzone Digital Production System’ at its manufacturing facility. It has helped the company to improve its Overall Equipment Effectiveness (OEE) and optimizing Manufacturing Execution Systems (MES).
• Nature’s Answer has always been very cautious about the conversion of its raw herbs into nourishing and wellness offering products. The company has been working on technology to extract the essential ingredients from the herbs using cold-percolation process.
  • Nature’s Answer has developed a proprietary ‘bio-chelation’ cold extraction method. This is an alcohol-free extract formula to create more concentrated extracts.
• In 2017, NOW FOODS opened a new distribution center for meeting the demand of the customers for its products. The company separated the distribution center to Roselle for the manufacturing plant in Bloomingdale to be completely dedicated for the production of products. The distribution center was planned to support in the company’s expansion plans and long-term growth.

Kava Root Extract Industry Report Scope

Kava Root Extract Industry Research by Category

By Nature:

• Organic
• Conventional

By Form:

• Powder
• Liquid
• Capsule

By Sales Channel:

• Hypermarkets/Supermarkets
• Drug & Specialty Stores
• Online Retail
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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