Holographic Display Market

Holographic Display Market Outlook (2022 to 2032)

The Global Holographic Display Market size is anticipated to reach US$ 13.0 billion by 2032. It is estimated to exhibit a considerable CAGR of 21.4% from 2022 to 2032. The market crossed a valuation of around US$ 1.9 billion in 2022.

Holograms are mainly utilized in business, primarily in the emerging sector of targeted marketing. It enables companies to communicate and expand their customer base by situating themselves to engage in a more individualized way.

Due to numerous product applications in the automotive, medical imaging, and healthcare research industries, the market for holographic displays is projected to boost at a fast pace by 2032. Holographic display demand is primarily driven by the media, automotive, and healthcare sectors. But, the market is expected to be accelerated by its usage in the fields of entertainment & media, academia, domestic, and defense mapping.

Billboards, kiosks, point-of-sale machines, digital signage, venues, and events all use holographic displays. All of these applications' popularity with holographic displays could significantly fuel market expansion.

To leverage the value of customer data, big and developing businesses have chosen innovative online sign boards with machine learning and artificial intelligence. For instance, digital advertising technologies have indeed been widely deployed in the retail industry.

New solutions that are presently available on the market have been significantly impacted by advances in technology. It is nowadays possible to create a unique visual interaction that makes use of neuromarketing thanks to the usage of 3D holographic displays. The seeming available holograms have a built-in ability to draw attention in any busy setting, whether it be in a business, at an exhibition, or in public spaces.

Another trend that is promoting the use of holograms in this area is the growing field of proximity marketing. Businesses can communicate with and expand their clientele by positioning themselves to attract their clients with a more tailored approach.

One instance of this is the partnership between ARHT and retail store Harry Rosen based in Canada to showcase ‘Vincent.’ It is the store's inaugural human hologram. Vincent has the ability to tally, verify, and evaluate a group of people to determine their level of engagement and offer appropriate value propositions.

2017 to 2021 Holographic Display Sales Outlook Compared to Demand Forecast from 2022 to 2032

As per Persistence Market Research (PMR), the global holographic display market is projected to witness a considerable CAGR of around 21.4% from 2022 to 2032. It showcased an astonishing CAGR of 28.7% in the historical period from 2017 to 2021.

The healthcare sector has been at the forefront of incorporating holographic display technology in recent years. Rising demand for holographic screens in endoscopy, X-rays, and other medical equipment is attributed to growing incidence of chronic illnesses and expanding accessibility to medical facilities.

Booming entertainment sector is also driving market development due to rising demand for digital signage at amusement sites. Usage of holographic displays in digital point-of-sale (POS) devices is being driven by the growing popularity of online stores for making purchases of products and services. The market is further elevating as a result of quick digitization and growing desire for out-of-home (OOH) advertising options over traditional forms of marketing.

Global demand for holographic screens is also being favorably impacted by businesses' increased emphasis on reaching a larger audience. Use of holographic screens in automotive entertainment systems is rising as customer tastes for luxury vehicles change.

Leading industry participants are launching holographic-powered devices for novel in-vehicle experiences. It is expected to have a favorable impact on the market. Advanced driver-assistance systems (ADAS) functions such as lane departure and forward collision alerts are included in these gadgets.

Top Holographic Display Market Trends Listed by Persistence Market Research (PMR)

• Increasing use of 3D visualization and growing demand for medical imaging are projected to push holographic display demand.
• Holographic screens offer an accurate and immersive 3D visualization experience.
• They are becoming increasingly common in a variety of sectors, including advertising, amusement, and healthcare.
• Holographic screens are nowadays widely available, cost-effective, and efficient thanks to technological developments.
• For example, emergence of laser holography and micro-electromechanical systems (MEMS) has aided in the creation of high-quality and high-resolution holographic screens.
• Holographic screens are in high demand as a result of the development of augmented reality (AR) and virtual reality (VR) technologies.
• These screens provide an immersive and accurate AR and VR experience that is especially helpful for training, education, and entertainment.
• In order to create dynamic and captivating displays that draw in customers, holographic displays are increasingly being used in marketing efforts.
• In the retail sector, where hologram projections are being used to highlight goods in a more aesthetically pleasing and engaging way, this is especially true.
• The healthcare sector is using holographic screens to produce 3D holographic pictures of medical imaging and other data.
• This aids in medical instruction, diagnosis, and therapy.
• Hence, demand for holographic screens is rapidly rising with surging need for medical imagery.

Which Factors are Restraining Holographic Display Demand Worldwide?

• High costs involved in the production of holographic displays and limited availability of content might hamper sales in the market.
• Holographic displays are presently costlier than conventional displays, which might prevent them from becoming widely used in a few sectors.
• Expensive materials and complicated fabrication procedures required to produce holographic screens are the main causes of their high price, and this restrains the market.
• The market for holographic displays is presently being constrained by several factors, including a lack of holographic material.
• Even though a small number of people are producing holographic material, most of what is currently on the market for holographic screens is still in 2D or 3D.
• Although holographic projection technology has made important strides, its use is still constrained by technical issues in a few uses.
• For instance, existing holographic displays can only be used in specific environments owing to their restricted viewing angles and need for an unobstructed line of sight.
• Holographic screens' interoperability with current technology and infrastructure is constrained by the need for specialized hardware and software to operate correctly.
• As a result, their usage is constrained, and they might be more challenging to incorporate into current systems.

Country-wise Analysis

Why is the Demand for Holographic Projections Surging in the United States of America?

The United States of America holographic display market size is expected to be worth US$ 4.2 billion by 2032. It is set to create an absolute dollar growth of US$ 3.5 billion in the next ten years.

The United States of America exhibited growth at a CAGR of 26.9% from 2017 to 2021. It is expected to surge at a CAGR of 20.1% from 2022 to 2032.

In May 2022, Anatomage partnered with Leia Inc., a USA-based company. Users of Anatomage VR can use Leia's Lume Pads to display 3D stereoscopic pictures of Anatomage's digital bodies and pathology collection.

Learning in 3D is made possible by the acclaimed Lume Pads 3D Lightfield projection, which is inherently immersive, simple to use, and eyewear-free. Users can engage with two lifelike digital bodies made from highly segmented and annotated real human data when used in conjunction with the Anatomage VR program. Swiping, panning, and zooming through gross anatomical parts and a sizable patient collection are all made possible by the tablet's dynamic UI.

Would the United Kingdom be a Significant Hub for 3D Holographic Displays?

The United Kingdom holographic display market is set to cross a valuation of US$ 654.2 million by 2032. It is estimated to create an incremental opportunity of US$ 552.4 million in the forecast period.

The United Kingdom witnessed growth at a CAGR of 27.3% from 2017 to 2021. It is predicted to flourish at a CAGR of 20.5% from 2022 to 2032.

Rising demand for cutting-edge visualization technologies in a variety of uses, including advertising, amusement, and medical imaging, is a key factor driving the holographic display industry in the United Kingdom. Holographic screens are predicted to experience significant development in the healthcare industry, with the potential to completely change how medical workers view and engage with patient data.

Growing accessibility of cutting-edge display technologies such as augmented reality (AR) and virtual reality (VR) devices, is another factor fueling development. These technologies could be used to create immersive hologram experiences. It is anticipated that developments in holographic display technology such as the creation of thin-film holographic displays, would encourage usage by making holographic displays more accessible and less expensive.

Why are Sales of Holographic Projectors Experiencing a Boost in China?

China holographic display market is expected to surpass a valuation of US$ 1.1 billion by 2032. It is anticipated to create an absolute dollar opportunity of US$ 1.0 billion in the next ten years.

China exhibited growth at a CAGR of 30.5% from 2017 to 2021. It is likely to escalate at a CAGR of 22.5% from 2022 to 2032.

Growing investment made by China in holographic technology research & development is one of the main reasons for boosting the market. Creation of novel display technologies such as holographic displays has been aggressively encouraged by the country’s government through a few projects and policies.

As a result, a handful of local businesses have emerged that are experts in holographic projections. Demand for engaging and dynamic experiences is rising across a few sectors, which is another factor boosting the holographic display industry in China. Advertisers, event organizers, and content producers have taken notice of holographic projections as they provide a distinctive and engrossing way to present information and amusement.

Category-wise Insights

Which Technology of Hologram Screens is Projected to Witness Significant Growth?

Electro holographic technology is projected to witness significant growth in the next ten years. It has numerous applications in the medical and aerospace & defense sectors.

CAGR of the electro holographic technology segment stood at around 28.2% CAGR from 2017 to 2021. It is predicted to expand to around 21.2% CAGR by the end of 2032.

The electro-holographic display technology captures and reconstructs 3D pictures by using electro-holography. Using this technique, complete parallax 3D images are produced. Electro-holographic displays also incorporate hologram time frames in real-time to enable human engagement in addition to projecting the hologram at a video rate.

Which is the Most Preferred Dimension of Holographic Display Technology Worldwide?

The most widely used dimension of holographic displays is 3D. Ongoing expansion of 3D technology can be connected to increasing need for customized equipment.

CAGR of the 3D segment was around 27.7% CAGR from 2017 to 2021. It is anticipated to expand by 21.0% CAGR from 2022 to 2032.

3D displays offer a unique and immersive visual experience that traditional 2D displays cannot provide. Businesses and advertisers are recognizing the potential of 3D holographic displays to grab customers' attention and create memorable experiences. They allow people to communicate and interact in a more lifelike and engaging way even when they cannot meet in person.

Competitive Landscape

Leading holographic display manufacturers are expanding into new markets and geographies by establishing partnerships or opening new offices and distribution channels. They are creating software and new platforms to make it easier for customers to create & display holographic content such as holographic content management systems.

A few recent developments in the holographic display market are:

• In January 2023, the development team at Realfiction announced that it has finished the first iteration of an ECHO exhibit in association with AmTRAN. This monitor is a 17-inch full-HD screen that can broadcast separate 3D and 2D content to two viewers at once. There are no known technological barriers stopping the company from producing ECHO screens in bigger sizes with better resolutions.
• In January 2022, a strategic partnership was formed between Realfiction and AmTRAN to create ECHO holographic projection devices. Realfiction and AmTRAN will now start working together to create specific LCD models that use the ECHO technology. The partnership will make use of AmTRAN's production facilities and grant both businesses permission to market the products if this development is effective.

Scope of the Report

Holographic Display Market Outlook by Category

By Component:

• Light Modular
• Scanner
• Lens
• Digital Micrometer
• Monitor

By Technology:

• Electro-holographic
• Touchable
• Laser
• Piston

By Dimension:

• 2D
• 3D
• 4D

By End Use:

• Camera
• Digital Signage
• Medical Imaging
• CT and MRI
• UT
• Smart TV
• Laptops

By Industrial Vertical:

• Consumer Electronics
• Retail
• Medical
• Industrial
• Defense

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

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