Hoisin Sauce Market

Hoisin Sauce Market - Global Industry Analysis 2016 - 2020 And Opportunity Assessment 2021 - 2031

Hoisin Sauce Market Segmented By Organic and Conventional Type used in Sauce, Soups, Vinaigrettes, Marinades as Application

Industry: Food and Beverages

Format: PPT*, PDF, EXCEL

Delivery Timelines: Contact Sales

Report Type: Ongoing

Report ID: PMRREP32464

Report Price

$ 4995*

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Global Hoisin Sauce Market Outlook:

The hoisin sauce is attributed to have a strong fragrance with a pungent smell which is primarily used in Asian vegetable stir-fries and grilled dishes. It can also be used as a dipping sauce. In its native origin, it is conventionally referred to as the Chinese barbeque sauce. It is composed of fermented soybeans, garlic, spices, chili, and a lot of flavours’.

It is available in usual as well as gluten-free formats. Although commercially produced hoisin sauce may contain preservatives, stabilizers, and colouring agents. The hoisin sauce is a rich source of vitamin A, vitamin C, iron, and manganese. It has good antioxidant properties and also the fat percentage in its basic composition is low.

The hoisin sauce was successful in penetrating the hearts of Chinese as well as Vietnamese consumers even after its Cantonese origin. This sauce is popular for its high sodium content which is anticipated in Chinese cooking. The hoisin sauce is popular in American cuisine as a dipping sauce.

This sauce through its sweet and salty taste and supplement content has allowed consumers in its native marketplaces to use it in various preparations. The hoisin sauce with its attributes has inspired various chefs all around the world to experiment and come up with some new preparations. This depicts the versatile nature of the hoisin sauce.

What are the key trends benefitting the growth of the Hoisin Sauce Market?

Barbeque trends in the foodservice industry are growing at an exponential rate at present times. The love for smoked meat and vegetables among consumers is evident from the fact that the barbeque a la carte has raised within three years. In menu dishes that feature barbeque sauces among them, the fastest growing are the boneless chicken wings, chicken wings, barbeque pizza, and bacon burgers.

These growth trends depict a good market hold for a versatile product like hoisin sauce. The fact that this sauce has been utilized in the Chinese barbeque since its inception in the marketplace makes it even more suitable for the barbeque foodservice industry and domestic barbeque as well. American marketplace is already utilizing hoisin sauce as a dipping sauce. The hoisin sauce is sure to grip people’s hearts with its sweet n salty taste and also the number of supplements that it carries in its basic portion.

Will consumer's love for barbeque stimulate the growth of the Hoisin Sauce Market?

The fitness industry is solely dependent upon the diet and supplements that enhance muscle growth. One of such diet trends is the keto diet. Attributed to the latest trends in this industry the consumers are falling for more grilled, fried, and roasted cooking processes like the hickory-smoked or barbeque.

Also, it is customary to use barbeque sauces in such cooking customs. This ensures that a product like hoisin sauce has a good scope of being one of the top barbeque sauces utilized worldwide by smoked meat lovers.

This sauce not only adds flavour to the meat but with its vitamins, anti-oxidant and anti-biotic chemistry, it comes out to be an ideal choice for muscle lovers all around the world.

The 21st century is the glory days for the barbeque business as it is just not limited to chicken meat but this fast-growing industry can utilize the flesh of any animal from brisket to pork. The only things needed are a little bit of seasoning and a wholesome barbeque sauce.

What are the Key challenges for manufacturers of the Hoisin Sauce?

A basic hoisin sauce composition contains a high amount of sodium, which is suitable for Asian cuisines but this also hinders its growth in other marketplaces globally. A high sodium content attributes to an added risk of fluid retention in the body and also high blood pressure. Although hoisin sauce is fat-free, it contains a considerable amount of sugar. Sugar is easy to digest but it offers less nutritional value and only calories.

Also if we consider utilizing hoisin sauce as a dipping sauce, this sauce is too thick and spicy that it needs to be diluted either in water or oil to make one’s gut feel good after eating it.

These are some composition-related challenges that the manufacturers of the hoisin sauce have to work upon to make it an ideal and globally acceptable barbeque and dipping sauce. Although the Chinese and Vietnamese marketplaces have a good acceptance for the hoisin sauce, still research and development to make it go global needs to be subsidized by the manufacturers.

Key Segments of the Hoisin Sauce Market covered in the report are as follows

Based on type, the hoisin sauce market in this report is segmented as

  • Organic
  • Conventional

Based on applications, the hoisin sauce market in this report is segmented as

  • Sauce
    • Dipping
    • Barbeque
    • Pizza base
  • Soups
  • Vinaigrettes
  • Marinades
  • Others

Based on distribution channels, the hoisin sauce market has been segmented as

  • Business to business
  • Business to consumers
    • Hypermarkets
    • Supermarkets
    • Convenience stores
    • Specialty stores
    • Online retailers

Based on industry, the hoisin sauce market in this report is segmented as

  • Food manufacturer
  • Foodservice
  • Households
  • Others

Based on region, the hoisin sauce market in this report is segmented as

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Competitive Landscape

The hoisin sauce market is mostly dominated by Asian manufacturers including

  • Lee Kum Kee
  • Soy Vay Enterprises
  • Koon Chun Sauce Factory Hong Kong
  • Kikkoman
  • Ka-me
  • San-J
  • Allied Old English Inc.
  • Iron Chef
  • Ty Ling
  • Hormel Foods LLC
  • House of Tsang
  • Coconut Secret
  • MW Polar
  • JKL Specialty Foods Inc.
  • others

are constantly putting efforts to improve their product range.

Will increased investments in research and development create growth opportunities for hoisin sauce manufacturers? 

The key players in the hoisin sauce market are constantly investing in research and development to make this sauce more consumer health-friendly. This involves making it gluten-free as one of the basic ingredients in its manufacturing is soybean.

So this becomes more and more concerning when it comes to targeting smart consumers. Also, the sugar and salt contents in the sauce are limiting its marketplace expansion outside the Asian markets. So the manufacturers of the hoisin sauce nowadays are emphasizing more on research and development.

The increasing interest of fitness enthusiasts in the hickory-smoked keto diet may open new doors of marketplace expansion globally. Increased funding in venture capital, improved nutrition value, emerging food & safety protocols, and cost reduction are some of the potent areas that are anticipated to give a boost to the hoisin sauce marketplace.

What U.S.A. has to offer to the manufacturers of hoisin sauce?

A cogent fact is that the barbeque sauce was originated from the US. And also according to a report published by the cable news network, the USA is the world’s biggest barbeque market in which millions of Americans eat barbeque dishes every year. This is the most sustainable marketplace expansion location for hoisin sauce manufacturers.

This sauce has already been utilized in this land as a popular dipping sauce for peking duck, lettuce wraps, and moo shu pork. The love of Americans for Texan brisket is well known to the whole world and the latest food trends depicting more and more utilization of barbequed meats and vegetables is not just in the foodservice industry but also in the household, are evident enough to ensure a good marketplace expansion strategy in the USA.

Why Europe can prove to be a good market for hoisin sauce?

The import of sauces from around the world is the maximum in countries like Germany & France under the European Union which means a good market place for the utilization of hoisin sauce either as a dipping sauce or barbeque sauce.

Even if it is presented as a basic Chinese barbeque sauce the love for Chinese platter is not something new to Europe and also the rest of the world. The trade cost in these countries is among the lowest in the whole world, which may result in a sustainable supply chain. These trends show good market growth opportunities for hoisin sauce manufacturers.

What is the Impact of COVID-19 Pandemic on the Growth of Hoisin Sauce Market? 

This accidental virus outburst has resulted in a series of misfortunes to economies worldwide. Almost all the industries were epileptic due to the border shutdowns and a series of other events that disrupted the supply chains of raw material as well as processed goods. China which is one of the top manufacturers of hoisin sauce had to take it worst among all.

The supply of soybean for making hoisin sauce and other valuable goods took a direct hit, demand, tripled prices, and trade wars, all accounted for the hindrances in production. But as the situation is neutralizing and the emergence of new trade agreements are all showing optimistic results for marketplace expansions. 

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Companies Covered in This Report

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