A Detailed Analysis of the Heated Jacket Market Based on a Growing Focus on the Apparel, Product Regulations, and Improvements in Technology
Industry: Consumer Goods
Published Date: January-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 189
Report ID: PMRREP33875
The global heated jacket market is forecasted to expand at a CAGR of 6.3% and thereby increase from US$ 265.5 million in 2023 to US$ 407.1 million by the end of 2030.
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Attributes |
Key Insights |
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Heated Jacket Market Size (2023E) |
US$ 265.5 Million |
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Projected Market Value (2030F) |
US$ 407.1 Million |
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Global Market Growth Rate (2023 to 2030) |
6.3% CAGR |
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Historical Market Growth Rate (2018 to 2022) |
6.3% CAGR |
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Revenue Share of Top Four Countries (2022E) |
56% |
Heated jackets, an emerging sector in the apparel industry, are novel articles of clothing that feature built-in heating components to offer insulation in low-temperature surroundings. Typically propelled by batteries, these jackets feature heating mechanisms that enable the user to customize the temperature for optimal comfort. The technology has garnered considerable attention from outdoor enthusiasts, laborers exposed to harsh conditions, and those searching for improved comfort while engaging in winter activities. With the growing emphasis of consumers on convenience and functionality, the heated jacket market has experienced significant expansion, mirroring an overarching tendency towards intelligent, technology-integrated clothing options.
Multiple factors drive the expansion of the global heated jacket market. Heated jacket adoption is primarily driven by the increasing demand for outdoor recreational activities in frigid climates. There is a growing appeal among winter sports aficionados, hikers, and adventure enthusiasts to these garments due to their perceived ability to provide improved warmth and comfort. Furthermore, the increasing consciousness regarding health and wellness plays a role in the market's growth, given that heated jackets offer a functional remedy for health complications associated with chilly weather. Increased market expansion is additionally driven by technological developments, including the introduction of lightweight and efficient heating elements. With the ongoing evolution of the convergence between technology and apparel, the heated jacket market is positioned to experience consistent expansion. This can be attributed to consumer inclinations towards outerwear that is both performance-oriented and technologically advanced.
Increasing Desire of Outdoor Enthusiasts for Fashionable and Practical Clothing Options
One of the primary factors propelling the worldwide heated jacket market is the increasing desire of outdoor enthusiasts for fashionable and practical clothing options. There has been a noticeable change in consumer preferences in recent years, as an expanding proportion of people are now concerned not only with outdoor comfort but also with the seamless integration of technology. This demand is notably conspicuous in areas distinguished by low temperatures, where winter sports, camping, and trekking, are prevalent. Significantly increased usage of heated garments can be attributed to the desire for a pleasant and comfortable outdoor experience, even in subzero temperatures.
The increased demand for heated vests can be ascribed to the diverse range of advantages they provide, which corresponds to the changing demands of consumers. In addition to the traditional warmth offered by conventional jackets, heated jackets provide users with the ability to personalize their thermal experience. The capacity to control temperature levels via rechargeable battery-powered heating elements satisfies an essential requirement for outdoor enthusiasts, who frequently encounter unpredictability in the weather. The ability to adapt not only improves one's level of comfort but also cultivates a feeling of empowerment, allowing individuals to continue their outdoor pursuits during the winter months. Consequently, the industry is experiencing a strong upward trend in revenue due to the convergence of technological advancements and changing consumer preferences regarding lifestyle apparel. This has solidified the position of heated jackets as an essential element of contemporary outdoor attire.
Limitations Imposed by Battery Technology
One factor impeding the uninterrupted expansion of the worldwide heated garment market is the limitations imposed by battery technology. Although the incorporation of rechargeable battery-powered heating elements improves the practicality of these jackets, it also presents specific drawbacks. The main obstacle arises from the compromise between a compact design and an extended capacity for heating. Although consumers anticipate heated garments to be unobtrusive and lightweight, batteries that can provide prolonged warmth are typically bulkier. This limitation presents manufacturers with the challenge of striking a balance between ensuring an adequate duration of heating and preserving an aesthetically pleasing and comfortable design.
Opposition From Traditionalists and Conservative Consumers
One notable obstacle that the worldwide heated jacket industry may encounter is potential opposition from traditionalists and conservative consumers, who might exhibit skepticism or a reluctance to embrace technologically advanced garments. The prevailing notion that clothing is a passive entity whose primary functions are protection and aesthetics presents an obstacle to the broad adoption of heated vests. Certain consumers might perceive the incorporation of heating elements as superfluous intricacy, opting instead to depend on traditional layering for warmth. To address this obstacle, it is imperative to implement strategic initiatives aimed at educating the market regarding the concrete advantages and improved comfort provided by heated vests.
Expanding Focus on Environmentally Benign and Sustainable Technologies
The expanding focus on environmentally benign and sustainable technologies presents a favorable prospect for the worldwide heated jacket industry. With the increasing prominence of environmental awareness in consumer thought and action, there is a burgeoning market for heated jackets that adhere to sustainable principles while also offering adequate warming. Consumers of the millennial and Gen Z generations, who place a premium on eco-friendly products, exhibit this trend most prominently. Producers operating within the heated jacket industry have a distinct opportunity to exploit this trend through the integration of environmentally friendly materials, heating components that conserve energy, and conscientious manufacturing procedures.
The convergence of sustainability and technology provides an optimal environment for the development of novel approaches in the heated garment industry. By capitalizing on developments in environmentally sustainable fabrics and recycled insulation, for instance, manufacturers can design products that cater to the preferences of environmentally aware consumers. Moreover, by incorporating energy-efficient heating technologies that are fueled by renewable energy sources or low-impact batteries, heated jackets can be marketed as environmentally conscious in addition to being functional. By embracing sustainability, businesses can not only satisfy the ethical demands of an expanding consumer demographic but also gain a competitive edge by establishing a unique position in the marketplace.
What do our Analysts Predict for the Future of the Heated Jacket Market?
According to PMR, the global market for heated jackets is anticipated to experience significant expansion due to a convergence of factors that highlight the changing dynamics of consumer tastes, technological progress, and market patterns. Several significant contributors are anticipated to drive the growth of the market in the forthcoming years. To begin with, the growing propensity of consumers to engage in outdoor pursuits, particularly in colder regions, significantly influences the trajectory of heated garment demand. These novel apparel items accommodate a wide array of clientele, comprising outdoor enthusiasts, laborers operating in demanding environments, and individuals in search of improved comfort while engaging in winter activities. There is a growing demand for versatile, technology-enhanced apparel, such as heated jackets, as individuals increasingly adopt a lifestyle that unifies work and leisure. In tandem with the expansion of online retail channels, the sales relationship between manufacturers and consumers is transforming. E-commerce platforms offer consumers a convenient means to investigate, contrast, and acquire heated jackets, thereby making a substantial contribution to the expansion of the market.
Gaining traction, the direct-to-consumer model enables businesses to establish a more intimate relationship with their clientele. In summary, a commitment to satisfying consumer demands, lifestyle changes, and technological advancements all contribute to the optimistic trajectory of the worldwide heated jacket market. Manufacturers and retailers that possess the ability to adjust to evolving consumer preferences, incorporate sustainable methodologies, and capitalize on technological progress will be well-positioned to prosper in this ever-evolving market environment. The market for outerwear, which redefines the experience for consumers around the globe by seamlessly integrating fashion, technology, and functionality, is poised to unveil promising prospects in the future.
Supply-side Dynamics
The global heated jacket market is distinguished by the participation of industry titans including Bosch, The North Face, and ORORO. By combining product innovation, brand recognition, and strategic alliances, these market leaders have successfully established a solid footing. North America, specifically the United States and Canada, emerges as a preeminent region in terms of the adoption of heated jackets. A culture that values outdoor activities and frigid climates both contribute to the robust demand. Prominent adopters in Europe include nations like Germany and the United Kingdom, which are propelled by their technologically adept populations and a fondness for outdoor pursuits. The Futurelight heated jackets by The North Face, which feature cutting-edge breathable weatherproof technology, have become increasingly favored by outdoor enthusiasts in the United States. Bosch's heated jacket range, renowned for its robust construction and high-performance heating components, serves professionals operating in the construction and outdoor sectors in Germany. This reflects the varied applications observed in the market.
Prominent entities are proactively influencing the market environment using ongoing innovation and calculated endeavors. Milwaukee Tool, for example, has established a standard for its industry rivals by being instrumental in the introduction of battery technologies that improve heating efficacy and duration. By integrating state-of-the-art materials, The North Face is revolutionizing the industry's understanding of heated jackets, transforming them from merely utilitarian to fashionable outerwear. As a result of its dedication to industrial-grade quality, Bosch influences the market's emphasis on performance and durability. The competitive landscape promotes a recurring pattern of progress, which ultimately advantages consumers by offering a diverse selection of technologically advanced heated jackets that are of superior quality. The market is constantly evolving as dominant players continue to stretch the limits of what is feasible in heated apparel. This progression paves the way for forthcoming innovations and the development of the industry as a whole.
What Product Will Be Targeted the Most for Installations?
Heated Men for Jacket to Augment Highest Sales Owing to Integration within Work Related Activities
It is anticipated that heated jackets for men will hold the highest market share in the current market environment. The historical trend of higher adoption rates for men's outerwear, particularly for work-related and outdoor activities, is the reason for this dominance. The current trend is consistent with the demand for heated jackets, which positions the men's segment as the principal catalyst for market share growth. On the contrary, it is expected that the Heated Jackets for Women sector will experience the most rapid expansion. The expansion is driven by an increasing recognition of the inclination of women towards inventive and practical clothing alternatives. With manufacturers placing greater emphasis on developing heated jackets that are tailored to the unique requirements and fashion inclinations of women, and in line with the wider societal trend toward greater inclusivity in outdoor pursuits, this market segment is positioned for exponential growth, surpassing the rate of expansion observed in the male sector.
Which Power Type Should Be Focused on the Most Regarding Sales?
5-7 Volts based Products to Dominate Market owing to their Convenience
It is anticipated that the 5-7 Volt Heated Jackets segment will hold the most substantial market share among the ones mentioned. The mid-range voltage category is designed to accommodate a wide range of consumers who desire dependable warmth while maintaining convenience, by striking a balance between power and battery efficiency. The versatility of 5-7 Volt Heated Jackets is a contributing factor to their widespread appeal, as they are appropriate for a wide range of outdoor activities as well as routine tasks. It is anticipated that the 7-20 Volt Heated Jackets segment will expand at the most rapid rate. This category of higher voltage provides improved heating capabilities, which will appeal to customers who place a premium on prolonged warmth in more severe conditions. The market for 7-20 Volt Heated Jackets is anticipated to grow at a rapid rate, attracting the attention of outdoor enthusiasts and professionals operating in demanding environments, as technological progress further enhances the lightweight and efficient functioning of higher voltage heating elements.
Which Size Is Expected to Benefit the Most from Revenue Generation?
Medium Heated Jackets to Generate a Higher Revenue Owing to a Vast Product Diversity
Among the alternatives presented, it is anticipated that the Medium Heated Jackets segment will hold the most market share. This particular measurement category generally accommodates a wide range of consumers, representing a substantial proportion of the populace. Designed to complement a range of body types and personal tastes, medium-sized jackets are a popular and adaptable option among consumers of all demographics. In contrast, the 2XL Heated Jackets market segment is anticipated to expand the most rapidly. The expansion can be ascribed to the growing acknowledgment of the varied body shapes and sizes that consumers possess. With increased market awareness regarding the desire for inclusive sizing, the 2XL Heated Jackets segment, which caters to individuals in search of larger sizes, is anticipated to undergo substantial growth. This would be a market capture that had not been previously reached, and it would also demonstrate the industry's dedication to satisfying the varied needs of consumers.
Which Applications are expected to generate the most value for the market?
Leisure Heated Jackets to Accommodate Highest Sales owing to Widening Recreational Pursuits
It is anticipated that the Leisure Heated Jackets segment will hold the most substantial market share among the alternatives presented. The pervasive utilization of heated garments for recreational pursuits, outdoor athletics, and casual daily life propels this dominance. With consumers placing greater emphasis on comfort and functionality when engaging in leisure activities, this particular sector is positioned to sustain a significant market share. Simultaneously, it is expected that the industrial/construction heated jackets sector will experience the most rapid expansion. A rise in demand is being observed for heated vests in industrial and construction settings, where employees must remain warm and comfortable in adverse outdoor conditions. The increased emphasis on employee safety and welfare across industries is anticipated to drive a substantial surge in the adoption of heated vests designed for these particular purposes. This, in turn, will contribute to the segment's rapid expansion within the market.
Which Sales Channel Are Expected to Be Valued at the Maximum?
Online Retailers to Widen their Footprint Owing to Easy Accessibility and Wider Selection
It is expected that the Online Retailers segment will hold the most substantial market share among the alternatives provided. Consumers in search of heated jackets frequently utilize online platforms due to the expanding functionality, convenience, and variety of products available. The efficiency and convenience associated with comparing prices and products are key factors in online retailers' substantial market share. On the contrary, the hypermarkets/supermarkets sector is anticipated to experience the most rapid expansion. The capacity for exponential growth in these physical retail establishments resides in their ability to entice a wide range of clients via tangible showcases that provide consumers with an experiential opportunity to assess and acquire heated jackets.
Why is North America Emerging as a Dominating Region?
Frigid Winters and a Strong Consumer Consciousness to Promote Market Growth
It is anticipated that North America will hold the largest market share of the worldwide heated garment industry. Numerous elements contribute to this state of dominance. To begin with, the area undergoes a variety of climatic conditions, which includes exceptionally frigid winters. As a result, there is a significant need for technologically sophisticated outerwear such as heated jackets. Furthermore, the combination of strong consumer consciousness and ample disposable income with a robust outdoor culture establishes North America as a pivotal market for these groundbreaking apparel items. The increased prevalence of winter sports, the growing interest in outdoor fitness activities, and outdoor excursions all substantially contribute to the region's increased demand for heated jackets. Furthermore, a well-established retail infrastructure and extensive e-commerce integration in North America afford customers convenient accessibility to an extensive assortment of heated jacket alternatives. The region's proclivity for embracing novel technologies and its predilection for a comfortable and convenient way of life serve to enhance its market share.
What Opportunities Lie in South Asia & Oceania for Manufacturers?
Varied Climatic Conditions and Changing Consumer Lifestyles to Vary Revenue
It is anticipated that South Asia and Oceania will experience the most rapid expansion of the worldwide heated jacket market. The region comprises nations characterized by varied climatic conditions, including colder areas experiencing an increasing need for heated garments. As outdoor activities become more prevalent and consumer lifestyles continue to change, there is an increasing recognition and implementation of sophisticated apparel solutions. The expanding purchasing power of individuals in developing nations across South Asia and Oceania contributes to the escalating need for fashionable and practical outerwear. Furthermore, a rising interest in outdoor sports and recreational activities, coupled with the fashion-forward cultures of nations such as India, Australia, and New Zealand, positions the region as an ideal environment for the heated jacket market to expand at a rapid rate. Additionally, the impact of global fashion trends and the prevalence of e-commerce contribute to the swift uptake of heated jackets in this geographical area.
Prominent contenders in the worldwide heated jacket industry, such as The North Face, Milwaukee Tool, Bosch, and ORORO, utilize a comprehensive strategy to maintain and increase their market dominance. The aforementioned approaches comprise strategic alliances, brand positioning, innovation, and market diversification. To optimize their market share, these participants place a high emphasis on ongoing product innovation. Their principal R&D objectives are improvements to heating elements, battery efficiency, and the design of the garment as a whole. For example, Milwaukee Tool has gained significant recognition for its M12™ and M18™ battery technologies, which furnish heated garments with power sources that are both durable and efficient. The primary emphasis of The North Face is the incorporation of its exclusive Futurelight technology, which provides a unique blend of breathability and waterproofing for its garments.
To enhance their market position, industry leaders frequently form strategic alliances and collaborate with other entities. These collaborations may involve retailers assisting with broader distribution or technology firms in developing state-of-the-art innovations. Strategic alliances of this nature bolster the participants' market dominance in the heated jacket industry by expanding their reach and visibility. In summary, the market leaders accomplish and sustain their maximum market share through a combination of strategic partnerships, innovation, brand recognition, and market diversification. Their dedication to remaining at the vanguard of technological progress and catering to a wide range of consumer demands establishes them as frontrunners in a fiercely competitive and swiftly progressing sector.
New Product
Xiaomi announced the launch of a crowdfunded heated goose-down parka in September 2019. It is power bank compatible, and Xiaomi claims that a 10,000mAh power bank can provide the garment with heating for approximately seven hours.
Market Impact: The September 2019 launch by Xiaomi of a power bank-compatible heated goose down parka that was funded through crowdfunding has made a substantial impact on the global market. This innovation broadens the market by providing a technologically advanced and adaptable heated garment solution that satisfies the comfort and warmth requirements of consumers. By incorporating power bank compatibility, which allows for prolonged heating periods, Xiaomi's product establishes itself as a significant contender in the worldwide effort to improve the functionality and desirability of heated jackets.
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Attribute |
Details |
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Forecast Period |
2023 to 2030 |
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Historical Data Available for |
2018 to 2022 |
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Market Analysis |
US$ Million for Value |
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Key Regions Covered |
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Key Countries Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
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The market is anticipated to grow at a CAGR of 6.3% during the projected period.
The Heated Jacket market was valued at USD 265.5 million in 2023.
The United States held the largest market share in 2023.
The prominent players in the market are Dewalt, CLIMIX, Paul Hamilton, Venture Heated Clothing, Milwaukee, and Heated Wear Gerbing Gyde, among others.
The hypermarkets/supermarkets segment is expected to grow at the fastest growth during the forecast period.
