Hair Care Appliances Market

Introduction

Growing emphasis on grooming and self-maintenance along with technological advancements are collectively transforming the hair care industry. Surge in electrification and digitization are creating growth avenues for hair care appliances market.

Men spending on hair care constitute a major consumer segment, significantly surging demand for different hair care appliances such as hair straighteners and hair dryers.

Moreover, growth in consumer awareness regarding different benefits such as faster speed, higher efficiency and greater convenience is further accelerating the demand for electric hair care appliances, bolstering the market growth.

Enhanced Convenience Boosting Personal Hair Care Appliances

Professional application of hair care appliances is projected to continue its market lead with grater revenue share, owing to high reliance on conventional hair care appliances. However, personal or home-care application of these appliances is witnessing substantial surge on grounds of greater convenience.

Different electrical hair care appliances including trimmers and shaving devices are reviving the consumer experience in personal hair care segment, generating a plethora of opportunities for market players in hair care appliances landscape. Personal hair care products are demanded by all age groups irrespective of gender on back of portability and time efficiency.

East and South Asia to Attain Prominence in Hair Care Appliances Market

North America along with Europe is estimated to maintain its market lead with about half of total revenue share. Despite this majority shareholding, these regions are projected to lose stakes over a time period to rapidly developing regions of East Asia and South Asia.

Digitalization is emerging as a major growth determinant in Asian regions, enabling market players to launch new products to capture greater market share. Promulgating use of ecommerce channels by price sensitive Asian population is also shaping the growth trajectory of hair care appliances in Asian regions.

Inclination towards Energy-efficient Devices Spurring Demand

Energy-efficient and low power consuming products are witnessing high demand in market owing to greater cost-efficiency. Manufactures of such devices get further impetus from favorable initiatives from governments and energy associations.

For instance, European Union’s Ecodesign Directive strictly discourages use of high energy consuming hair care appliances such as hair drying and hair shaving devices.

Online sales channels are emerging as mainstream distribution channels, allowing ease of sale as well as purchase. Growing demand of these online channels are positively influencing the variety of product offerings, propelling the hair care appliances market growth.

Competition Landscape of Hair Care Appliances Market

Digital channels have substantially lowered the entry barriers in hair care appliances ecosystem, intensifying the competitive landscape. Manufacturers are developing energy efficient aesthetic premium appliances to satiate the growing demand amongst domestic white collar workers, expanding their customer base.

Ken and Austin Russo, a leading hair appliances company, launched new hair appliance brand named Style Craft. Besides adhering to stringent government power consumption regulations, the company established its foray in the lightweight

and power-efficient hair appliances segment, significantly magnifying its brand image. Smart hair care appliances are generating profitable avenues in market, broadening the horizon for innovations in hair care appliances market.

Key Segments of Hair Appliances Market

PMR’s study on hair appliances market is divided into four major segments - type, mobility, application and region. Detail analysis of every segment along with the data pertaining to growth of each segment is included in the study.

Attribute	Details
Product Type	Flat iron Hair Dryer Hair Curler Hair Steamer Hot Brush Multifunctional hair Kit
Mobility	Portable Fixed
Application	Salon/Professional Personal/ Home-care
Region	North America Latin America Europe South Asia East Asia Oceania MEA

Hair Appliances Market: Key Questions Answered in Report

• Which region is projected to lead the global market during the forecast period?
• Which are the key driving factors bolstering the demand for hair appliances during the forecast period?
• Which all current trends impact the hair appliances market?
• How is ensuring compliance with industry regulations influencing the hair appliances market?
• Which are major regions generating lucrative opportunities in hair appliances market over the forecast period?
• Which are the prominent market participants in hair appliances market?
• What are the winning strategies adopted by stakeholders in hair appliances market to upscale their market position?

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