Flexible Display TV Market Segmented By Small and Large Size in Direct and Indirect Sales channel
Industry: Consumer Goods
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Report Type: Ongoing
Report ID: PMRREP32337
Electronics items with foldable display screens like foldable display gadgets, flexible display TV’s, etc. are gaining traction in the market. Increasing desire for a more sophisticated view in a flexible design is expected to project growth in the flexible display TV market in the following years.
On the other side, a specular shift in consumer’s preferences from conventional to smart and premium quality electronics facilitating a luxury living is further projected to drive adoption flexible display TV in the coming years. This is reason why flexible display TV are promoted as a premium product defining luxury statement of the user.
Increasing desire of smart electronics is further projected to accelerate the adoption of flexible display TV in the market. Millennials are one of the largest generation with high earning desires and capacity to some extent. Millennials have grown up in the digital era with easy access to early internet and personal computing.
This has significantly reshaped their expectations and priorities over the period. This is one of the major reason why millennial generation is more tech-savvy than baby boomers. Thus an increase in desire of smart gadgets among millennials is expected to drive flexible display TV market growth.
Few millennials are also quite fond of pop culture that refers to music, film, etc. With rising income to some extent, the desire for new gadgets that provide a better audio and visual experience is likely to encourage them to adopt smart electronic products like flexible display TV. All of such factors point out millennials as potential consumers for flexible display TV in the electronics industry.
The slow growth of average home space as compared to the increasing average size of TV is another indicator that is expected to facilitate future adoption of flexible display TVs like rollable TVs. This is one of the important factor that has encouraged the players to blend TV displays or either hide it away. Players in the flexible display TV market are currently stepping up innovation and revealing their new developments at CES (Consumer Electronic Show) each year.
What are the Factors Expected to Drive Growth in Flexible Display TV Market?
The increasing desire for smart technologies consuming minimum spaces is expected to drive growth in the flexible display TV market. Today consumers are quite conscious while making purchases that help maintain elegant aesthetic of a living space.
Flexible display TVs are highly marketed as electronic products that enhance any living spaces. Flexible display TV is looked upon as a consumer electronic devices that is mend to transform space along with consumer experience. Besides this, wider offerings in terms of style and certain level of customization is further expected to attract consumer’s attention towards the new flexible display TV. All of the above factors point out towards growth of new technologies like flexible display TV market in the coming years.
What are the Trends that are Currently Reshaping the Flexible Display TV Market?
The players in the flexible display TV market are focused on ramping up research and development to strengthen its innovation cycle. Considering innovation as a key to success the players in the flexible display TV market are investing heavily to develop smart technologies.
The players through rapid innovation help gain a competitive edge in the existing market. For instance few of the players like LG has successfully gained a significant brand reputation in the market by stressing more product development. LG recently in October 2020 announced the launch of rollable OLED TV in South Korea under its brand LG Signature. Such efforts on the part of company to develop most innovation technology has gained brand reputation.
What are the Opportunities that can be Capitalized on by Players Operating in the Market?
The players in the flexible display TV market can capitalize on the existing demand in low and middle income countries by undertaking extensive product promotion. Increasing awareness regarding product availability is expected to open up new sales opportunities.
Besides this, improving lifestyles and increasing standard of living are few factors that are likely to play a key role in facilitating adoption of flexible display TV technology in low and middle income groups in following years.
On the other side, the players can capitalize on new sales through high online penetration, as digital penetration plays a key role in facilitating a wider reach in flexible display TV market.
What are the Challenges that are Encountered by the Players?
The flexible display TV technology has been introduced in many trade shows. Development of flexible display TV is a complex process that involves multiple material innovation. In the process many different materials are required to be combined in a thin film to make it compatible. Sales volume has always been a key that encourages players in the market to introduce new offerings.
However, in case of flexible display TV technology, lack of volume sales is hindering the players in the market to take up the risk even if the technology is interesting or new. This is why the pace of market growth is slow in case of flexible display TV market as compared to other products.
Besides this, stringent regulatory framework, standards, certification policies, etc. are few other challenges that are encountered by the players in the flexible display TV market. Lack of awareness regarding product availability in low and middle income countries is another factor that is hindering flexible display TV adoption in the market.
In case of product, high price on one side and availability of other smart substitutes on the other side is further projected to discourage sales of flexible display TV in the market.
On the basis of Size the global flexible display TV market has been segmented as –
On the basis of sales channel the global flexible display TV market has been segmented as –
LG Corporation is one such player that has expanded its portfolio to include flexible display TV. Samsung Electronics Co. Ltd., is another electronics company that have forayed into flexible display TVs in past by the introduction of Samsung Bendable UHD TV. The players are constantly taking efforts to introduce flexible display TV market with consumer centric design incorporating advanced features.
Well established players are actively unveiling new innovations and developments in trade shows conducted annually. Trade shows and expos often play a significant role in voicing out new innovations and technologies to the consumers that are currently trending in the market.
This is how trade shows facilitate more leads, more conversations directly contributing towards more sales. Such trade shows are likely to play key role in promoting new smart technologies like flexible display TV, which is further expected to drive market growth and adoption in the coming years.
South Korea is another lucrative market where the penetration of the well established players is high. The players operating in flexible display TV market have established a strong research and development team with an aim to introduce new innovations and stimulate brand reputation in the market.
The Global Flexible Display TV Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts across the value chain.
The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.
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