Industry: Healthcare
Published Date: October-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 182
Report ID: PMRREP34853
The fertility tracking apps market is estimated to increase from US$81.39 Bn in 2024 to US$206.34 Bn by 2031. The market is projected to record a CAGR of 14.2% during the forecast period from 2024 to 2031. The increased awareness about women's health specifically reproductive health is a crucial market driving factor.
Key Highlights of the Market
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Market Attributes |
Key Insights |
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Fertility Tracking Apps Market Size (2024E) |
US$81.39 Bn |
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Projected Market Value (2031F) |
US$206.34 Bn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
14.2% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
12.5% |
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Region |
Market Share in 2024 |
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North America |
40% |
North America accounts for the most significant proportion over 40% in 2024. The demand for smart solutions pertaining to women's health is propelled by the extensive digitalization of healthcare alongside rising smartphone ownership and enhanced internet accessibility.
The region's rise can be ascribed to increasing healthcare expenditure and the demand for improved period cycle tracking applications. The rising per capita healthcare spending, estimated at roughly US$13000 per individual in 2023, according to the Centers for Medicare & Medicaid Services is anticipated to facilitate market expansion.
Consumer awareness of fertility tracking applications is more pronounced in the U.S. and Canada than in other regions. The increasing instances of adolescent pregnancy and the improved access to information on female health management are key drivers for market growth.
Government data reveals that around 30% of women in the United States experience pregnancy before the age of 20, making teenage pregnancies a significant concern. This has led to healthcare organizations promoting the use of technology and other pregnancy management resources among adolescents.
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Category |
Market Share by 2024 |
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Platform - Android |
74% |
The fertility tracking apps market is divided into android and iOS based on platform. Among these, the android platform dominates the market. The android segment led the global industry, and is estimated to accumulate almost 74% of the total revenue by 2024.
The android platform category is expected to increase at a high rate while maintaining its leading position during the projection period. The segment's growth might be ascribed to the accessibility and prevalent use of Android phones compared to iOS.
A significant portion of the global population particularly in developing countries favours Android systems due to their affordability and compatibility with technical infrastructures. The number of iOS users increases annually, yet the disparity between iOS and Android users remains substantial, as over 70% of the global population utilizes Android systems.
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Category |
Market Share in 2023 |
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Application - Period Tracking |
63% |
The market is segmented into period tracking, ovulation tracking, and menstrual health tracking based on application. Among these, the period tracking segment dominates the market. The period tracking segment led the market representing a substantial 64% of total revenue, ascribed to the recent product introductions and heightened awareness regarding menstruation hygiene among women.
In June 2022, Sirona, a feminine hygiene brand, introduced India's inaugural period tracker on WhatsApp. The primary segmental drivers are the increasing frequency of new product introductions, heightened consumer awareness, and the application of technology in healthcare management. Fertility and ovulation management is employed to conceive or prevent unintended pregnancies.
Fertility tracking applications are mobile-based tools designed to assist women in monitoring their menstrual cycles, forecasting period dates, tracking ovulation, facilitating pregnancy planning, and managing diverse symptoms.
Women primarily utilize these applications to monitor their menstrual cycles. Nonetheless, they can also facilitate conception or contraception, as the applications specify the ovulation date and the particulars of the fertile period. These applications are engineered to provide tailored, individual health and fertility insights.
The rising incidence of conditions like fertility disorders, polycystic ovary syndrome (PCOS), and premenstrual syndrome (PMS) have intensified the demand for fertility tracking applications. It is due to women affected by these disorders often endure irregular menstrual cycles, hirsutism, acne, erratic ovulation, and infertility. Consequently, women with these diseases struggle to monitor their menstrual cycle and fertility period.
Fertility monitoring applications play a significant role in women's health, enabling them to monitor their menstrual cycles including cycle duration, ovulation dates, fertile windows, and symptom analysis. The tracking applications not only facilitate accurate diagnosis of diseases but also provide oversight of menstrual health.
The increasing popularity of fertility tracking applications driven by their benefits such as cycle monitoring, fertile window identification, and symptom assessment is contributing to market expansion.
The fertility tracking apps market experienced steady growth pre-2023 driven by increasing awareness of women's health, advancements in mobile health (mHealth) technologies, and the growing demand for non-invasive fertility solutions.
Before 2023, the market was driven by factors such as the rising adoption of smartphones and wearables, a surge in fertility-related issues, and the shift toward personalized healthcare. Popular apps like Flo, Clue, and Ovia capitalized on these trends offering data-driven, user-friendly tools for tracking menstrual cycles and predicting ovulation
The market growth pre-2023 was further bolstered by increased acceptance of digital health tools among women and couples seeking to enhance reproductive planning and the growing interest in natural family planning methods. However, the market faced regulatory challenges and data privacy concerns limiting its full potential.
The fertility tracking apps market is poised for rapid growth post-2024 driven by advancements in artificial intelligence, machine learning, and integration with wearable devices. These innovations are expected to significantly improve the accuracy and predictive capabilities of these apps.
Increased investment in women's health technologies and the expansion of telemedicine platforms will further fuel market growth. With a growing awareness about fertility issues and preservation options particularly in emerging markets, the adoption of these apps is set to soar.
Rising Awareness of Women’s Health and Reproductive Wellness
The growing focus on women’s health and reproductive wellness has been a key driver for the fertility tracking apps market. As awareness around fertility issues, menstrual health, and the benefits of early detection of reproductive health conditions increases, more women are turning to digital tools for monitoring their menstrual cycles and ovulation patterns.
Fertility tracking apps provide an accessible and convenient way to track various health indicators such as basal body temperature, hormonal fluctuations, and menstrual irregularities. This helps women better understand their reproductive health, which has become particularly important in an age of increasing infertility rates.
Governments, health organizations, and advocacy groups have also been promoting education about reproductive health, which in turn supports the adoption of fertility-tracking apps. This trend is expected to continue growing as more women prioritize their reproductive wellness and seek tools to make informed decisions about family planning and fertility preservation.
Advancements in Artificial Intelligence and Machine Learning
Technological advancements, particularly in artificial intelligence (AI) and machine learning (ML) have significantly enhanced the capabilities of fertility tracking apps driving market growth. AI and ML algorithms are now integrated into many leading apps to provide more accurate predictions of ovulation windows and fertility patterns based on vast datasets. These technologies enable personalized insights tailored to each user's unique cycle and reproductive health history. For instance,
Integrating wearables and sensors has further enriched data collection offering real-time monitoring of physiological indicators like basal body temperature and hormone levels. As AI and ML technologies continue to advance, they are expected to unlock new possibilities for reproductive health management further accelerating the adoption of fertility tracking apps.
Integration with Wearables and IoT Devices
One of the most transformative opportunities in the fertility tracking apps market is the integration of these apps with wearables and Internet of Things (IoT) devices. Smartwatches, fitness trackers, and specialized fertility monitors can continuously track key biometric data such as basal body temperature, heart rate, and sleep patterns.
By syncing with fertility tracking apps, these wearables can provide real-time insights into a user’s fertility status, making the tracking process more accurate and less reliant on manual data entry. The seamless connection between devices and apps enhances the user experience by delivering personalized, data-driven recommendations for conception, contraception, or menstrual health management.
The growing trend of connected health devices presents a massive opportunity for app developers to innovate and offer more comprehensive fertility tracking solutions that fit into a broad digital health ecosystem. This integration is expected to appeal to tech-savvy users who prioritize convenience and precision in managing their reproductive health.
Expansion into Fertility Support Services
Another significant opportunity for fertility tracking apps lies in expanding their scope beyond tracking to offer comprehensive fertility support services. As these apps collect vast amounts of reproductive health data, they can transition into platforms that provide more holistic fertility care, including access to telemedicine consultations, fertility treatments, and mental health resources.
Apps allow users to connect directly with fertility specialists or nutritionists giving personalized advice based on their tracked health data. Some apps could even partner with fertility clinics to provide in-app appointment booking, treatment monitoring, or integration with assisted reproductive technology (ART) services like in vitro fertilization (IVF).
By offering such end-to-end fertility support, these apps cater to the broad needs of users actively trying to conceive or facing fertility challenges thus opening new revenue streams and positioning themselves as comprehensive fertility management platforms.
The fertility tracking apps market is highly competitive, with numerous established players and new entrants vying for market share. Key players like Flo, Clue, and Ovia Health dominate due to their advanced features, large user bases, and strong brand recognition. These apps offer comprehensive fertility tracking, personalized insights, and integrations with wearables, setting industry standards.
New apps like Natural Cycles and Glow are gaining traction by focusing on specific user needs, such as fertility planning or contraception, and incorporating AI-driven insights. Partnerships with healthcare providers, fertility clinics, and telemedicine platforms are becoming critical differentiators. The market also sees increased competition from regional players offering localized solutions and addressing cultural and language-specific needs.
Recent Industry Development in the Fertility Tracking Apps Market
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization & Pricing |
Available upon request |
By Platform
By Application
By End User
By Region
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The rising awareness of women’s health and reproductive wellness fuels the demand.
A few of the key players in the market are Flo Health Inc., Glow, Inc., and Biowink GmbH.
The android platform segment to record a significant market share in 2024.
The integration with wearables and iot devices offers a compelling opportunity in the market.
North America is set to account for a significant share of the market.
