Table of Content

1. Executive Summary
1.1. Global E-cigarette Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025 – 2032, US$ Bn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations
2. Market Overview
2.1. Market Scope and Definition
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunity
2.2.4. Challenges
2.2.5. Key Trends
2.3. Macro-Economic Factors
2.3.1. Global Sectorial Outlook
2.3.2. Global GDP Growth Outlook
2.3.3. Global Urbanization Market Outlook
2.3.4. Global Food and Beverage Market Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors – Relevance and Impact
3. Value Added Insights
3.1. Product Adoption Analysis
3.2. Technology Assessment
3.3. Regulatory Landscape
3.4. Value Chain Analysis
3.4.1 List of Technology Suppliers
3.4.2 List of Service Distributors
3.4.3 Profitability Analysis
3.5. Key Deals and Mergers
3.6. PESTLE Analysis
3.7. Porter’s Five Force Analysis
3.8. Geopolitical Tensions: Market Impact
4. Price Trend Analysis, 2019 – 2032
4.1. Key Highlights
4.2. Key Factors Impacting Product Prices
4.3. Pricing Analysis, By Product
4.4. Regional Prices and Product Preferences
5. Global E-cigarette Market Outlook:
5.1. Key Highlights
5.1.1. Market Volume (Units) Projections
5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2025–2032
5.3. Global E-cigarette Market Outlook: Type
5.3.1. Introduction / Key Findings
5.3.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019 – 2023
5.3.3. Current Market Size (US$ Bn) Forecast, By Type, 2025 – 2032
5.3.3.1. Disposable
5.3.3.2. Rechargeable
5.3.3.3. Modular
5.4. Market Attractiveness Analysis: Type
5.5. Global E-cigarette Market Outlook: Distribution Channel
5.5.1. Introduction / Key Findings
5.5.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019 – 2023
5.5.3. Current Market Size (US$ Bn) Forecast, By Distribution Channel, 2025 – 2032
5.5.3.1. Online
5.5.3.2. Retail
5.6. Market Attractiveness Analysis: Distribution Channel
6. Global E-cigarette Market Outlook: Region
6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019 – 2023
6.3. Current Market Size (US$ Bn) Forecast, By Region, 2025 – 2032
6.3.1. North America
6.3.2. Europe
6.3.3. East Asia
6.3.4. South Asia and Oceania
6.3.5. Latin America
6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region
7. North America E-cigarette Market Outlook:
7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019 – 2023
7.3.1. By Country
7.3.2. By Type
7.3.3. By Distribution Channel
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 – 2032
7.4.1. U.S.
7.4.2. Canada
7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 – 2032
7.5.1. Disposable
7.5.2. Rechargeable
7.5.3. Modular
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 – 2032
7.6.1. Online
7.6.2. Retail
7.7. Market Attractiveness Analysis
8. Europe E-cigarette Market Outlook:
8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019 – 2023
8.3.1. By Country
8.3.2. By Type
8.3.3. By Distribution Channel
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 – 2032
8.4.1. Germany
8.4.2. France
8.4.3. U.K.
8.4.4. Italy
8.4.5. Spain
8.4.6. Russia
8.4.7. Türkiye
8.4.8. Rest of Europe
8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 – 2032
8.5.1. Disposable
8.5.2. Rechargeable
8.5.3. Modular
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 – 2032
8.6.1. Online
8.6.2. Retail
8.7. Market Attractiveness Analysis
9. East Asia E-cigarette Market Outlook:
9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019 – 2023
9.3.1. By Country
9.3.2. By Type
9.3.3. By Distribution Channel
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 – 2032
9.4.1. China
9.4.2. Japan
9.4.3. South Korea
9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 – 2032
9.5.1. Disposable
9.5.2. Rechargeable
9.5.3. Modular
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 – 2032
9.6.1. Online
9.6.2. Retail
9.7. Market Attractiveness Analysis
10. South Asia & Oceania E-cigarette Market Outlook:
10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019 – 2023
10.3.1. By Country
10.3.2. By Type
10.3.3. By Distribution Channel
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 – 2032
10.4.1. India
10.4.2. Southeast Asia
10.4.3. ANZ
10.4.4. Rest of South Asia & Oceania
10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 – 2032
10.5.1. Disposable
10.5.2. Rechargeable
10.5.3. Modular
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 – 2032
10.6.1. Online
10.6.2. Retail
10.7. Market Attractiveness Analysis
11. Latin America E-cigarette Market Outlook:
11.1. Key Highlights
11.2. Pricing Analysis
11.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019 – 2023
11.3.1. By Country
11.3.2. By Type
11.3.3. By Distribution Channel
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 – 2032
11.4.1. Brazil
11.4.2. Mexico
11.4.3. Rest of Latin America
11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 – 2032
11.5.1. Disposable
11.5.2. Rechargeable
11.5.3. Modular
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 – 2032
11.6.1. Online
11.6.2. Retail
11.7. Market Attractiveness Analysis
12. Middle East & Africa E-cigarette Market Outlook:
12.1. Key Highlights
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019 – 2023
12.3.1. By Country
12.3.2. By Type
12.3.3. By Distribution Channel
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 – 2032
12.4.1. GCC Countries
12.4.2. Egypt
12.4.3. South Africa
12.4.4. Northern Africa
12.4.5. Rest of Middle East & Africa
12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2025 – 2032
12.5.1. Disposable
12.5.2. Rechargeable
12.5.3. Modular
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 – 2032
12.6.1. Online
12.6.2. Retail
12.7. Market Attractiveness Analysis
13. Competition Landscape
13.1. Market Share Analysis, 2023
13.2. Market Structure
13.2.1. Competition Intensity Mapping By Market
13.2.2. Competition Dashboard
13.3. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)
13.3.1. JUUL Labs
13.3.1.1. Overview
13.3.1.2. Segments and Products
13.3.1.3. Key Financials
13.3.1.4. Market Developments
13.3.1.5. Market Strategy
13.3.2. British American Tobacco (BAT)
13.3.3. Imperial Brands
13.3.4. Philip Morris International
13.3.5. Japan Tobacco International (JTI)
13.3.6. NJOY
13.3.7. Vuse (Vype)
13.3.8. Logic
13.3.9. Smoktech
13.3.10. Vaporesso
14. Appendix
14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations