Table of Content

1. Executive Summary
   1.1. Global Connected TV Market Snapshot, 2024 and 2031
   1.2. Market Opportunity Assessment, 2024 - 2031, US$ Mn
   1.3. Key Market Trends
   1.4. Future Market Projections
   1.5. Premium Market Insights
   1.6. Industry Developments and Key Market Events
   1.7. PMR Analysis and Recommendations

2. Market Overview
   2.1. Market Scope and Definition
   2.2. Market Dynamics
       2.2.1. Drivers
       2.2.2. Restraints
       2.2.3. Opportunity
       2.2.4. Challenges
       2.2.5. Key Trends
   2.3. Macro-Economic Factors
       2.3.1. Global Sectorial Outlook
       2.3.2. Global GDP Growth Outlook
       2.3.3. Global IT Spending Outlook
       2.3.4. Global Innovation and R&D Outlook
       2.3.5. Global Semiconductor Industry Revenue
   2.4. COVID-19 Impact Analysis
   2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights
   3.1. Connected TV Adoption Analysis
   3.2. Technology Assessment
   3.3. Regulatory Landscape
   3.4. Value Chain Analysis
       3.4.1. List of Distribution Channel/Marketplaces
       3.4.2. List of End User (Industry)
   3.5. Key Deals and Mergers
   3.6. PESTLE Analysis
   3.7. Porter’s Five Force Analysis

4. Price Trend Analysis, 2018 - 2031
   4.1. Key Highlights
   4.2. Key Factors Impacting Display Type Prices
   4.3. Average Pricing Analysis, By Display Type
   4.4. Regional Prices Analysis

5. Global Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   5.1. Key Highlights
       5.1.1. Market Volume (Units) Projections
       5.1.2. Market Size (US$ Mn) and Y-o-Y Growth
       5.1.3. Absolute $ Opportunity
   5.2. Market Size (US$ Mn) Analysis and Forecast
       5.2.1. Historical Market Size (US$ Mn) Analysis, 2018-2022
       5.2.2. Current Market Size (US$ Mn) Analysis and Forecast, 2023-2031
   5.3. Global Connected TV Market Outlook: Display Type
       5.3.1. Introduction / Key Findings
       5.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Display Type, 2018 - 2022
       5.3.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
           5.3.3.1. QLED
           5.3.3.2. OLED
           5.3.3.3. LED
           5.3.3.4. Others (LCD, etc.)
   5.4. Market Attractiveness Analysis: Display Type
   5.5. Global Connected TV Market Outlook: Resolution Type
       5.5.1. Introduction / Key Findings
       5.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Resolution Type, 2018 - 2022
       5.5.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
           5.5.3.1. 8K
           5.5.3.2. 4K
           5.5.3.3. 1080 p
           5.5.3.4. Others (720 p, etc.)
   5.6. Market Attractiveness Analysis: Resolution Type
   5.7. Global Connected TV Market Outlook: Screen Size
       5.7.1. Introduction / Key Findings
       5.7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Screen Size, 2018 - 2022
       5.7.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
           5.7.3.1. Less than 30 inches
           5.7.3.2. 30 inches to 50 inches
           5.7.3.3. 50 inches to 70 inches
           5.7.3.4. Above 70 inches
   5.8. Market Attractiveness Analysis: Screen Size
   5.9. Global Connected TV Market Outlook: Distribution Channel
       5.9.1. Introduction / Key Findings
       5.9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Distribution Channel, 2018 - 2022
       5.9.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
           5.9.3.1. Online
               5.9.3.1.1. E-Commerce Websites
               5.9.3.1.2. Company Owned Websites
           5.9.3.2. Offline
               5.9.3.2.1. Hypermarkets and Supermarkets
               5.9.3.2.2. Specialty Stores
               5.9.3.2.3. Factory Outlets
               5.9.3.2.4. Independent Retailers
               5.9.3.2.5. Other Retail Based Stores
   5.10. Market Attractiveness Analysis: Distribution Channel
   5.11. Global Connected TV Market Outlook: End Use
       5.11.1. Introduction / Key Findings
       5.11.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By End Use, 2018 - 2022
       5.11.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
           5.11.3.1. Entertainment
           5.11.3.2. Education
           5.11.3.3. Home Use
           5.11.3.4. Others (Offices, etc.)
   5.12. Market Attractiveness Analysis: End Use

6. Global Connected TV Market Outlook: Region
   6.1. Key Highlights
   6.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Region, 2018 - 2022
   6.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Region, 2023 - 2031
       6.3.1. North America
       6.3.2. Europe
       6.3.3. East Asia
       6.3.4. South Asia and Oceania
       6.3.5. Latin America
       6.3.6. Middle East & Africa
   6.4. Market Attractiveness Analysis: Region

7. North America Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   7.1. Key Highlights
   7.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2018 - 2022
       7.2.1. By Country
       7.2.2. By Display Type
       7.2.3. By Resolution Type
       7.2.4. By Screen Size
       7.2.5. By Distribution Channel
       7.2.6. By End Use
   7.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Country, 2023 - 2031
       7.3.1. U.S.
       7.3.2. Canada
   7.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
       7.4.1. QLED
       7.4.2. OLED
       7.4.3. LED
       7.4.4. Others (LCD, etc.)
   7.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
       7.5.1. 8K
       7.5.2. 4K
       7.5.3. 1080 p
       7.5.4. Others (720 p, etc.)
   7.6. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
       7.6.1. Less than 30 inches
       7.6.2. 30 inches to 50 inches
       7.6.3. 50 inches to 70 inches
       7.6.4. Above 70 inches
   7.7. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
       7.7.1. Online
           7.7.1.1. E-Commerce Websites
           7.7.1.2. Company Owned Websites
       7.7.2. Offline
           7.7.2.1. Hypermarkets and Supermarkets
           7.7.2.2. Specialty Stores
           7.7.2.3. Factory Outlets
           7.7.2.4. Independent Retailers
           7.7.2.5. Other Retail Based Stores
   7.8. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
       7.8.1. Entertainment
       7.8.2. Education
       7.8.3. Home Use
       7.8.4. Others (Offices, etc.)
   7.9. Market Attractiveness Analysis

8. Europe Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   8.1. Key Highlights
   8.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2018 - 2023
       8.2.1. By Country
       8.2.2. By Display Type
       8.2.3. By Resolution Type
       8.2.4. By Screen Size
       8.2.5. By Distribution Channel
       8.2.6. By End Use
   8.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Country, 2023 - 2031
       8.3.1. Germany
       8.3.2. France
       8.3.3. U.K.
       8.3.4. Italy
       8.3.5. Spain
       8.3.6. Russia
       8.3.7. Türkiye
       8.3.8. Rest of Europe
   8.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
       8.4.1. QLED
       8.4.2. OLED
       8.4.3. LED
       8.4.4. Others (LCD, etc.)
   8.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
       8.5.1. 8K
       8.5.2. 4K
       8.5.3. 1080 p
       8.5.4. Others (720 p, etc.)
   8.6. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
       8.6.1. Less than 30 inches
       8.6.2. 30 inches to 50 inches
       8.6.3. 50 inches to 70 inches
       8.6.4. Above 70 inches
   8.7. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
       8.7.1. Online
           8.7.1.1. E-Commerce Websites
           8.7.1.2. Company Owned Websites
       8.7.2. Offline
           8.7.2.1. Hypermarkets and Supermarkets
           8.7.2.2. Specialty Stores
           8.7.2.3. Factory Outlets
           8.7.2.4. Independent Retailers
           8.7.2.5. Other Retail Based Stores
   8.8. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
       8.8.1. Entertainment
       8.8.2. Education
       8.8.3. Home Use
       8.8.4. Others (Offices, etc.)
   8.9. Market Attractiveness Analysis

9. East Asia Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   9.1. Key Highlights
   9.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2018 - 2022
       9.2.1. By Country
       9.2.2. By Display Type
       9.2.3. By Resolution Type
       9.2.4. By Screen Size
       9.2.5. By Distribution Channel
       9.2.6. By End Use
   9.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Country, 2023 - 2031
       9.3.1. China
       9.3.2. Japan
       9.3.3. South Korea
   9.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
       9.4.1. QLED
       9.4.2. OLED
       9.4.3. LED
       9.4.4. Others (LCD, etc.)
   9.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
       9.5.1. 8K
       9.5.2. 4K
       9.5.3. 1080 p
       9.5.4. Others (720 p, etc.)
   9.6. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
       9.6.1. Less than 30 inches
       9.6.2. 30 inches to 50 inches
       9.6.3. 50 inches to 70 inches
       9.6.4. Above 70 inches
   9.7. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
       9.7.1. Online
           9.7.1.1. E-Commerce Websites
           9.7.1.2. Company Owned Websites
       9.7.2. Offline
           9.7.2.1. Hypermarkets and Supermarkets
           9.7.2.2. Specialty Stores
           9.7.2.3. Factory Outlets
           9.7.2.4. Independent Retailers
           9.7.2.5. Other Retail Based Stores
   9.8. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
       9.8.1. Entertainment
       9.8.2. Education
       9.8.3. Home Use
       9.8.4. Others (Offices, etc.)
   9.9. Market Attractiveness Analysis

10. South Asia & Oceania Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   10.1. Key Highlights
   10.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2018 - 2022
       10.2.1. By Country
       10.2.2. By Display Type
       10.2.3. By Resolution Type
       10.2.4. By Screen Size
       10.2.5. By Distribution Channel
       10.2.6. By End Use
   10.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Country, 2023 - 2031
       10.3.1. India
       10.3.2. Southeast Asia
       10.3.3. ANZ
       10.3.4. Rest of South Asia & Oceania
   10.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
       10.4.1. QLED
       10.4.2. OLED
       10.4.3. LED
       10.4.4. Others (LCD, etc.)
   10.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
       10.5.1. 8K
       10.5.2. 4K
       10.5.3. 1080 p
       10.5.4. Others (720 p, etc.)
   10.6. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
       10.6.1. Less than 30 inches
       10.6.2. 30 inches to 50 inches
       10.6.3. 50 inches to 70 inches
       10.6.4. Above 70 inches
   10.7. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
       10.7.1. Online
           10.7.1.1. E-Commerce Websites
           10.7.1.2. Company Owned Websites
       10.7.2. Offline
           10.7.2.1. Hypermarkets and Supermarkets
           10.7.2.2. Specialty Stores
           10.7.2.3. Factory Outlets
           10.7.2.4. Independent Retailers
           10.7.2.5. Other Retail Based Stores
   10.8. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
       10.8.1. Entertainment
       10.8.2. Education
       10.8.3. Home Use
       10.8.4. Others (Offices, etc.)
   10.9. Market Attractiveness Analysis

11. Latin America Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   11.1. Key Highlights
   11.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2018 - 2022
       11.2.1. By Country
       11.2.2. By Display Type
       11.2.3. By Resolution Type
       11.2.4. By Screen Size
       11.2.5. By Distribution Channel
       11.2.6. By End Use
   11.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
       11.3.1. QLED
       11.3.2. OLED
       11.3.3. LED
       11.3.4. Others (LCD, etc.)
   11.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
       11.4.1. 8K
       11.4.2. 4K
       11.4.3. 1080 p
       11.4.4. Others (720 p, etc.)
   11.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
       11.5.1. Less than 30 inches
       11.5.2. 30 inches to 50 inches
       11.5.3. 50 inches to 70 inches
       11.5.4. Above 70 inches
   11.6. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
       11.6.1. Online
           11.6.1.1. E-Commerce Websites
           11.6.1.2. Company Owned Websites
       11.6.2. Offline
           11.6.2.1. Hypermarkets and Supermarkets
           11.6.2.2. Specialty Stores
           11.6.2.3. Factory Outlets
           11.6.2.4. Independent Retailers
           11.6.2.5. Other Retail Based Stores
       11.7. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
           11.7.1. Entertainment
           11.7.2. Education
           11.7.3. Home Use
           11.7.4. Others (Offices, etc.)
       11.8. Market Attractiveness Analysis

12. Middle East & Africa Connected TV Market Outlook: Historical (2018 - 2023) and Forecast (2024 - 2031)
   12.1. Key Highlights
   12.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis, By Market, 2018 - 2022
       12.2.1. By Country
       12.2.2. By Display Type
       12.2.3. By Resolution Type
       12.2.4. By Screen Size
       12.2.5. By Distribution Channel
       12.2.6. By End Use
   12.3. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Display Type, 2023 - 2031
       12.3.1. QLED
       12.3.2. OLED
       12.3.3. LED
       12.3.4. Others (LCD, etc.)
   12.4. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Resolution Type, 2023 - 2031
       12.4.1. 8K
       12.4.2. 4K
       12.4.3. 1080 p
       12.4.4. Others (720 p, etc.)
   12.5. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Screen Size, 2023 - 2031
       12.5.1. Less than 30 inches
       12.5.2. 30 inches to 50 inches
       12.5.3. 50 inches to 70 inches
       12.5.4. Above 70 inches
   12.6. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By Distribution Channel, 2023 - 2031
       12.6.1. Online
           12.6.1.1. E-Commerce Websites
           12.6.1.2. Company Owned Websites
       12.6.2. Offline
           12.6.2.1. Hypermarkets and Supermarkets
           12.6.2.2. Specialty Stores
           12.6.2.3. Factory Outlets
           12.6.2.4. Independent Retailers
           12.6.2.5. Other Retail Based Stores
   12.7. Current Market Size (US$ Mn) and Volume (Units) Analysis and Forecast, By End Use, 2023 - 2031
       12.7.1. Entertainment
       12.7.2. Education
       12.7.3. Home Use
       12.7.4. Others (Offices, etc.)
   12.8. Market Attractiveness Analysis

13. Competition Landscape
   13.1. Market Share Analysis, 2023
   13.2. Market Structure
       13.2.1. Competition Intensity Mapping By Market
       13.2.2. Competition Dashboard
   13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
       13.3.1. Samsung Electronics
           13.3.1.1. Overview
           13.3.1.2. Product Portfolio
           13.3.1.3. Key Financials
           13.3.1.4. Market Developments
           13.3.1.5. Market Strategy
       13.3.2. LG Electronics
       13.3.3. Sony Corporation
       13.3.4. TCL Technology
       13.3.5. Vizio Inc.
       13.3.6. Hisense
       13.3.7. Panasonic Corporation
       13.3.8. Koninklijke Philips N.V.
       13.3.9. Sharp
       13.3.10. Haier Group Corporation
       13.3.11. Hitachi Ltd.

14. Appendix
   14.1. Research Methodology
   14.2. Research Assumptions
   14.3. Acronyms and Abbreviations