Bulgur Market

Bulgur Market Outlook (2023-2033)

The global bulgur market value is projected at US$ 1,262.1 Mn in 2023, and is estimated to reach around US$ 1,960.5 Mn by end of 2033. Sales revenue is expected to increase at a CAGR of 4.5 % during the forecast period (2023-2033).

Bulgur Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global bulgur market exhibited decent growth rate throughout the historical period of assessment 2018-2022. The sales revenue generated in fiscal 2018 was US$ 1,030.3 Mn and reached around US$ 1,208.5 Mn by end of 2022.

Bulgur is a processed food product made of whole wheat, which is parboiled, debranned, or partially debranned and cracked. Bulgur can be milled from durum, hard red spring, hard red winter, hard white, soft red winter, or soft white wheat. A majority of bulgur is consumed directly by consumers through dishes such as soups, pilafs, rolls, desserts, and salads. However, bulgur also finds its application as an ingredient in baked products.

The growth in bulgur market can be attributed to the changing consumer lifestyle, rising penetration of organic food in the global market and emergence of modern trade and online retail formats. Moreover, rising popularity of healthy food and preference for Mediterranean dishes has triggered the growth path for bulgur in the recent years.

Furthermore, a significant number of manufacturers are engaged in exporting bulgur, especially to European countries, and are thus offering products with various latest technology. Companies across the globe are also participating in various food exhibitions organized across the globe to raise awareness about bulgur and Mediterranean dishes. Furthermore, companies in North America and the Middle East are also engaged in supplying bulgur for aid globally through various agencies, such as the World Food Programme and others.

The global market for bulgur is estimated to grow at moderate rate over the forecasted period and is estimated to reach an approximate valuation of US$ 1,960.5 Mn by end of 2033.

What are the Key Trends in the Market for Bulgur?

“Growing Customer Preference for Non-GMO & Clean Label Products”

Clean label and non-GMO (non-genetically modified) labeling constitutes a strong tool to communicate the attributes of herbal extract products and lead consumers to making informed choices. Clean label and non-GMO are the future direction for the food, pharmaceutical and nutraceutical industries. These label claims assure consumers that the product is healthy and free from artificial additives or preservatives.

Consumers are increasingly becoming aware of clean label products and are looking for brand transparency. Moreover, the proportion of shoppers avoiding genetically modified foods is increasing. Distrust, discomfort, and uncertainty have augmented concerns over genetically modified foods as consumers perceive such products to be potentially harmful and unhealthy. As a result, growing uncertainties over bioengineered foods and rising preference for clean label products have compelled manufacturers to adopt the ongoing trend and take advantage of this consumer behavior by introducing clean label and non-GMO bulgur products.

“Changing consumer lifestyle and increasing popularity of healthy food”

In the recent past, due to hectic schedules and changing lifestyle patterns, there is a steady increase in the incidences of lifestyle diseases, such as diabetes, obesity, and high blood pressure. Thus, consumers are taking preventive measures for reducing the effects of lifestyle diseases. The demand for bulgur is increasing, owing to its properties such as high content of fibers and low glycemic index, which helps the bulgur market in increasing healthy consumer perception towards bulgur products.

The increasing number of people spending time on activities which do not involve physical activities, like watching TV, working on computers etc., has led to a shift towards the consumption of healthy food, and has further pushed demand for alternative health foods.

“Increasing purchasing power of middle class and urbanization”

The purchasing power of middle class, especially in the world’s two most populous countries – India and China – is on the rise. Increased purchasing power increases spending and builds confidence in the overall economy. Uncertainty over the direction of the economy can result in weak spending, but overall, the scenario looks optimistic.

Purchasing power indicates the respective health of an economy. An increase in purchasing power boosts the overall economy, giving impetus to key sectors, whereas weak purchasing power induces sluggishness and poor confidence. Currently, the purchasing power of working individuals continues to witness a steady increase, which is enabling consumers to try out food dishes of foreign origin. Moreover, dishes made from bulgur suit the taste buds of Asian consumers, as they are familiar with products made from cracked wheat. These factors are anticipated to drive the growth of the bulgur market over the forecast period.

For instance, according to the United Nations, the urban population of China is around 53%, and is expected to reach more than 70% by 2050.

“Bulgur as a Traditional staple food benefiting Market Growth”

Traditional dishes from countries in Middle Eastern and North African countries contain bulgur. The preference for traditional or home-cooked foods and cooking processes that dates back is steadily regaining traction among various consumers worldwide. Thus, consumers around the world have been developing a taste for dishes that contain bulgur, and this is a key factor expected to drive the growth of the bulgur market during the forecast period. Bulgur is used extensively in Mediterranean cuisine, and the region accounts for a significantly high volume of bulgur produced for domestic use as well as for export.

For instance, , Turkey, a major producer of bulgur, produced 1.24 million MT of bulgur, and exported 22% of the bulgur produced. Moreover, Turkey is a major trading hub due to high domestic production and its strategic location with its neighboring countries, which makes it a prime exporter in the region. This is expected to boost the Turkish-bulgur market, thus driving the growth of the MEA bulgur market over the forecast period.

Country/ wise Insights

What is the value share held by U.S. & Germany in the global bulgur market?

The U.S holds the value of share of 21.9% in the global bulgur market, while Germany holds the value share of 4.0% in the global bulgur market. The North America region is expected to be one of the most attractive market, as it is witnessing an increasing traction of bulgur products, owing to the associated health benefits.

At what rate bulgur market is growing in Brazil and Mexico countries?

In Latin America region, the market is growing at moderate rate of around 2.9% CAGR in the forecasted period. Similarly, in Mexico the market growing at the rate of 3.2% in predicted year, while in Brazil, the bulgur market is growing at highest rate among all Latin America countries, registering the CAGR of 3.6% in the forecasted period.

Category-wise Insights

Based on product type segment, which segment accounts for high revenue generation?

On basis of product type segment, the global bulgur market is segmented into fine bulgur and whole bulgur. The whole bulgur holds the highest market share of around 80.3% and registering the value of 1,006.3 Mn in 2023. However, fine bulgur is expected to register a high growth rate over the forecast period, owing to the increasing consumption of salads in developed markets.

In which end use industry the demand for bulgur is highest?

On basis of basis of end use industry, the global bulgur market is bifurcated into household and HORECA / food service sector. The maximum consumption of bulgur is in retail/ household sector, which holds a value of US$ 1,136.5 Mn and has a value share of around 90% in 2023.

Based on distribution channel, which segment is dominating the market share?

On basis on distribution channel segment, the market is separated into direct and indirect channel. The sales incurred from indirect channel is US$ 1,117.3 Mn holds the value share of above 85% in 2023.

Competitive Dashboard

The global bulgur market is likely dominated by larger number of regional players. Regional players holds around 30-40% market share in the global bulgur market. Moreover, an approximate share of 14.4% is by multinational players which channelize to the market through their established distribution channel. Regional players are involved in increasing their global footprints by expanding their operations to other regions through streamlined distribution channels. The contenders from the bulgur market are highly focused on increasing global footprints through constant acquisition, merger as well partnership with international distributor’s supplier and manufacturers.

• Duru Bulgur Gida Sanis focused on increasing its brand awareness through participating in various food festivals and spreading awareness about bulgur.
  • By introducing bulgur-based product ranges through food festivals in rice eating countries, like the Philippines, etc., as a healthy rice substitute.
  • By demonstrating bulgur benefits and products to popular retailers across Melbourne.
• The Hain Celestial Group Inc is focusing on expanding its presence in developing markets such as India through joint ventures or partnerships with regional companies.
  • In January 2017, the company established a joint venture with Future Consumer Limited, which is an FMCG producer of Future Group, and Hain Tilda India Private Limited, with an aim of marketing and expanding its presence in India.
• Tipiak Group is strategizing in increasing its market penetration through online strategies to attract millennials.
  • The company provides recipes online through its website. The main objective is to attract youngsters who are consistently connected to the web, and can be easily attracted through food recipe videos.
• Ipek Bulgur, having its biggest production facility of the world, is expanding its geographies and delivering quality products worldwide.
  • It has a 70,000 MT of production capacity per year, in which, Ipek bulgur has increased its annual export by 40,000 MT by exporting to many countries.
  • For instance, the biggest share is of the Middle East countries such as Syria, Iraq, Jordan, and Saudi Arabia. Approx. 35,000 MT of bulgur is exported to these countries.
  • It exports 3,000 MT to European countries, mainly to Germany, and 2,000 MT to other countries such as Japan.
  • Moreover, immigrants of ME in European countries will have an impact in increasing bulgur exports in European countries with its increasing capacity.

Bulgur Industry Report Scope

Bulgur Industry Research by Category

By Nature:

• Organic
• Conventional

By Type:

• Fine Bulgur
• Whole/Coarse Bulgur

By End Use:

• Household
• HORECA

By Distribution Channel:

• Direct
• Indirect
  • Modern Trade
  • Convenience Stores
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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