Bread Softeners Market

Bread Softener Market Outlook

Bread softener is a combination of acids, emulsifiers and enzymes which makes bread light and soft. Bread softener contains soya flour which is a natural bleaching agent which makes bread whiter than the bread without softening agents. The bread softener constitutes of TPC, coliform, salmonella, bacillus species and others anti-staling agent which makes bread softer and lighter.

Bread softener improves bread fermentation stability and expansibility of dough in the ovens which makes bread full and smooth-skinned. Bread softener also makes internal texture and organization of bread more delicate, even and elastic. Increasing demands of bread and increasing health consciousness among the people will drive the bread softener market.

Types of elements that are used in the formulation of bread softeners:-

• reducing agents for restructuring gluten
• oxidants for strengthening the gluten for ideal gas retention
• enzymes to release fermentable sugars that feed the yeast
• emulsifiers to consolidate gluten for increased tolerance

Different baking ingredients with specific effects such as bean flour, malt, etc.

Reasons for covering this Title- Bread Softener Market

Bakery products are gaining considerable traction across the globe. An increasing working woman and busy life are driving the bakery market with this, the demand for bread softener is also driving. Even those who do not have an intolerance towards gluten are switching to gluten-free products due to health and dietary reasons, as increasing food allergies, digestive health, use of genetically-modified grain etc. are becoming mainstream.

According to a survey by the New York Times in 2014, over one-fourth of the American population is cutting down on gluten or preferably eliminating them entirely. In order to cater to the growing demand for bread improving products, bread softener products manufacturers are launching and offering new bread softener variants to the consumers.

Global Bread Softener: Market Segmentation

basis of form	Powder Liquid Paste
distribution channel	Direct Indirect Store-based Hypermarket/Supermarket Convenience Stores Discount Stores Food & Drinks Health Stores Online
application	Bread Bread Rolls Bread Flour Pancakes Waffles Muffins Piecrusts Others
Region	North America Latin America Europe South Asia East Asia Oceania Middle East & Africa

Global Bread Softener Market: Key Players

Some of the key players operating in the global Bread Softener market are Puratos Group, Lesaffre, Associated British Foods plc, Bakels Worldwide, Oy Karl Fazer Ab, Swiss Bake Ingredients Pvt. Ltd, Swiss Bake Ingredients Pvt. Ltd, AB Mauri India Pvt. Ltd., Calpro Foods Pvt. Ltd., Zeelandia International B.V., Laucke Flour Mills among others.

The use bread improver is a common practice in today’s times and has driving factors including increase the tolerance in control proofing, increase yields, enhance machinability, and smooth the dough rapidly.

Key Product Launches in Bread Softener Market

• In Nov 2010, Puratos Group has developed a new enzyme improver for part-baked frozen bakery products. This has allowed the bakers to fulfill demand for freshly baked bread at short notice by rebaking partial baked products to form color and crusts.

• In Sep 2017, Bellarise, North America based Pak group's brand, has developed a clean label roll improver, available in non-allergen and non-GMO formats. This new product offer a full suite of clean-label dough conditioning, softening and characteristics flavors for bakeries and allowing them to adapt to fit applications for bread rolls.

Opportunities for Bread Softener Market Participants

The bread softener market is anticipated to be positively influenced by evolving consumer preferences, and increasing number of bread product variants. Catering the growing demand for bread products containing several health benefits is one of the key supply-side driver supporting the market growth.  Bread improver containing natural ingredients coupled lower product penetration level in developing economies is generating opportunities for both large scale and small scale manufacturers across the globe.

Brief Approach to Research

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

• An overview of the bread softener market, including background and evolution
• Macroeconomic factors affecting the bread softener market and its potential
• Market dynamics, such as drivers, challenges and trends
• Detailed value chain analysis of the bread softener market
• Cost structure of the bread softener and segments covered in the study
• In-depth pricing analysis, by key bread softener segments, regions and by major market participants
• Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
• Analysis of the market structure, including a tier-wise categorization of key bread softener market participants
• Competitive landscape of the bread softener market, including detailed profiles of the top players in bread softener market

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