Avocado Puree Market

Avocado Puree Market Outlook (2023-2033)

Expanding at a CAGR of 4.9%, the global avocado puree market is projected to increase from a valuation of US$ 1,452.3 Mn in 2023 to US$ 2,335.9 Mn by 2033.

Avocado Puree Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global avocado puree market in the historical period registered a CAGR of 6.0% and it is expected to value at US$ 1,452.3 Mn in 2023. The market is expected to grow steadily with increasing exposure among the people based on numerous benefits associated with avocado purees.

Fruit purees have been often been replaced by imitation products and low standard fruit purees, some of which have been noticed and disallowed at the global level in recent years. Consumer anxieties regarding the origin of raw fruits have been a focal point, and consumers are willing to pay much more in order to get authentic products. Some of the manufacturers have responded to consumer demands by enhancing the traceability of products, by coding the product and generating traceability to particular farms across the globe. This has given rise to a wide range of applications for certain fruit puree products, one of them being avocado puree.

Packaged baby food manufacturers are employing purees instead of fruits or vegetables that they mention in the product packaging. Most manufacturers use water or puree as their first product (with maximum share per gram) in their baby food products. Companies such as Plum Organics, Clif Bar & Company, Heinz, Kelloggs, and many more, use purees in their baby food products in large quantities. Most products that are labeled as healthy and whole fruit or vegetable are made from water and purees, with a hint of fruits or vegetables. The sales of ready-to-eat baby food is rising due to the fast-paced lifestyle of parents. People living in urban areas don’t have the time to prepare food at home, and tend to buy baby food products to fulfill the basic food requirements of their infants. Prepared baby foods have a better taste, and thus children also tend to like them, which multiplies the sales of these products and pushes the demand for purees.

The market is likely to slowly expand based on the market trends and attain a valuation of US$ 2,335.9 Mn and a CAGR of 4.9% for the forecast duration.

What are the Key Trends in the Market for Avocado Puree?

“Consumers aspiring for healthier eating and diet”

Over the past two decades, there has been a rise in the awareness about the benefits of a healthy diet around the globe. The number of consumers inclining towards healthy diets in their regular lifestyle has been on the rise, specifically in developed countries. Consumers demand for more fruit and vegetable ingredients in whatever food products they consume. Fruit ingredients such as tree fruits, berry fruits, grapes, tropical and exotic fruits, etc., are being used in a large scale in the processing of many food and beverages products. Owing to some of the critical benefits associated with the consumption of avocados, its pulp, puree, and dried formats are being used in the production of food products such as infant foods, smoothies, yogurts, dressings, and sauces as well. Hence, the surging demand by consumers for healthy food helps drive the demand for avocado purees in the food and beverages industry.

“RTD now being processed from puree”

In South Asian & Pacific countries, the increasing demand for processed food products has resulted in a massive increase with respect to growth rate. Many processed food products involve use of purees, which gives a significant edge to the puree market against fruits. People living in urban areas live a fast-paced lifestyle, and tend to purchase packaged foods & beverages from stores that are convenient and time-saving. Changes in lifestyle itself is creates a strong market for the processed food and beverage market, and is thus helps the food ingredients market develop, which also includes purees.

“Rise in the consumption of functional foods”

Functional food science has gained momentum in the recent years, owing to an evolution in the health status of both, developed and developing countries. Consumers seeks convenience and simple solutions when it comes to the consumption of food which are health beneficial too. Functional foods such as avocados and berries come in handy for these kinds of consumers. As a result, various formats of avocados, such as pulp and purees, are being used as a prime ingredient in various beverage and food products in the functional food sector.

“Strengthening import barriers will restrict global supply”

Many countries are trying to grow their local puree market due to large fruit production. On the other hand, APAC and Latin American countries are seeking to export puree to North America and Europe, due to the excessive production of fruits and purees. To curb the supply of low quality and cheap produce from APAC and Latin America, European and North American countries are trying to restrict the amount of imported puree by various methods, such as increasing import duties, anti-dumping duties, changing regulations, etc. To limit imports and boost local production, EFSA has raised the import duty on purees. As of now, fruit puree is classified under CN 20.07, due to which, import duty can be a maximum of 24% in EU countries. Before 2013, puree in the 28 EU countries was classified under CN 20.08, and the tariffs were almost half of the current level. This move has improved the European puree market, which impacted Chinese and Latin American exports.

Country-wise insights

How is the North American Avocado Puree Market Faring?

The North American market holds 35.3% of the global share while U.S. held 33.7% of the market in 2022.

The avocado puree market in North America is rapidly developing due to advances in food nutrition and greater focus of individuals as well as manufacturers towards applicability of the same in different industries as well. The positive impacts and demand for clean label food and food products have been gathering traction in the global market as well.

How is the European Avocado Puree Market Faring?

The European market for avocado puree holds 28.3% of the market value share in 2022.

Europe is likely to emerge as big market for avocado purees during 2023-2033. There is an impressively robust foodservice industry in the European region which is likely to bolster the sales for avocado purees in the European market in the forecast duration.

Category-wise insights

Which Product Type of Avocado Puree Accounts for High Revenue Generation?

Hass is expected to dominate the avocado puree market in revenue terms in 2023, and is expected to continue to do so throughout the forecast period. The hass segment is expected to account for 72.6% value share in 2023, and is projected to account for a 82% share by 2032 end.

Which Application of Avocado Puree is seen more across the World?

Dressings and sauces segment is expected to hold major market share of the global avocado puree market in revenue terms for 2023, and is projected to continue to do so throughout the forecast period. Currently dressings and sauces account for 35.9% of the market value share due to numerous recipes involving use of avocado and avocado purees as an ingredient.

Competitive Dashboard

Global Avocado Puree market is fragmented, wherein large number of local, regional and multinational companies operate. Regional players are primarily concentrated in the production of Avocado Puree as compared to local players and multinational players as an approximate share of 53%. Moreover, regional players are engage towards increasing their global presence by expansion of their operations to other regions and by further consolidating their supply & distribution channels. Furthermore, multinational companies (MNC’s) are concentrating on expanding their production facilities and acquiring local companies that would further diversify and augment their product offerings.

• On June 26, 2017, Döhler GmbH announced its acquisition of the Brazilian unit of Cargill Inc., which happens to be a fruit processing plant located in Sao Paulo, Brazil.
• On September 7, 2017, Nestlé announced its acquisition of a fast growing Californian-based brand Sweet Earth, for an undisclosed amount. Through this acquisition, Nestlé gained entry into the plant based food segment.
• The FoodFellas Ltd. has been taking steps on improving its distribution in the European region. It adopts several upgraded distribution methods and vehicles such as shipping containers and 26-pallet articulated lorries, both temperature controlled and ambient for transportation, making sure the products are being delivered to its target customers with maintained quality.
• Grupo Comavo has been promoting its products and services by attending several high profile meets and exhibitions, such as Anuga, Sial, Foodex, and Fine Food. The company uses Hass Avocado as the source for the production of avocado puree. The puree is available is various packaging formats such as polybags, sachets, and plastic containers.

Avocado Puree Industry Report Scope

Avocado Puree Industry Research by Category

By Nature:

• Organic
• Conventional

By Source:

• Hass
• Feurte
• Others

By Application:

• Infant food
• Beverages
• Smoothies and Yogurts
• Dressings and sauces
• Others

By Distribution Channel:

• Direct
• Indirect
• Modern Trade
  • Specialist Store
  • E-Retailers

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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