Automotive Window Films Market Analysis and Review by Product Type (Dyed Film, Hybrid Film, Ceramic Film, Others (Metalized/ Deposited Film, Carbon Film etc.))
Industry: Automotive
Published Date: January-2023
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 203
Report ID: PMRREP31062
[203 Pages Report] Persistence Market Research has conducted a new survey of global automotive window films market for the forecast period of 2023 to 2033. According to the survey the market depicts high growth prospects with a Compound Annual Growth Rate (CGAR) of 5.3% throughout the assessment period.
Expanding production capabilities from the manufacturers and rising demand from the automotive industry are expected to boost the demand. In 2023, demand for automotive window films is expected to top a valuation of US$ 4,524.6 Million.
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Market Size 2023 |
US$ 4,524.6 Million |
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Market Size 2033 |
US$ 7,592.1 Million |
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Value CAGR (2023 to 2033) |
5.3% |
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Collective Value Share: Top 3 Countries (2023E) |
53.1% |
Automotive window films are self-adhesive polyester films that are installed to the exterior or interior of window surfaces in automotive. These films provide comfortable driving experience by reducing glare and the rejection of solar heat. These films further reduces up to 99% of harmful UV rays benefiting in the reduction of long term fading of the interior parts of a vehicle.
Automotive window films are automotive external accessories or add-ons that are selected by the car owner to enhance safety, comfort, and security of the automotive. Automotive window films are generally made up from a thermoplastic polymer resin (polyethylene terephthalate (PET)) that have its characteristics such as, tensile strength, dimensional stability, clarity, and ability to accept a variety of surface application.
During the historical period of 2018 to 2022, window films demand in automotive market grew at a CAGR of 4.8%. The global automotive sector has faced decrease in sales and production halts resulting from the COVID-19 pandemic, in 2020. Global automobile sales started recovering from the drop they recorded during the pandemic, reaching more than 80.1 million units production in 2021.
Automotive manufacturers are focusing on adding extra features to differentiate their products from the competition as the sector experiences fast technological change. Every individual desires for a comfortable commute solution. The global automotive window films market is anticipated to reach a valuation of US$ 7,592.1 million by the end of 2033 and is likely to represent pre-pandemic growth rate of about 5.3% throughout the forecast period.
Certain hike in the growth outlook over the forecast period is anticipated to be attributed by increase in the production of vehicles, increase in per capita income, urbanization, and among others.
How are high emphasis on driving comfort bolstering the market growth?
The automotive industry is undergoing through technological transformation, with manufacturers focusing on offering added vehicular features to stand out among the competition. Every individual demand comfortable commute solutions, tinted automotive window films offer heat and glare reduction, and are utilized by end consumers to attain the desired level of comfort.
Rising emphasis on a comfortable riding experience is expected to propel the demand for automotive window films. Most of the consumers in developing markets prefer to buy automotive accessories that are manufactured by local or domestic manufacturers. Their focus is on buying automotive accessories that comply with safety and quality standards relevant to the region. Moreover, these domestic/local products are cost-effective.
Automotive end consumers are focused on attaining maximum safety levels to ensure safe travel. Automotive window films are also used for the security and safety of the car. These films prevent window glass from shattering if hit by any object or during accidents. Increasing concerns towards safety by end consumers are anticipated to bolster demand for automotive window films in the market.
How can research and innovations fetch lucrative opportunities in automotive window films market?
Automotive, a capital-intensive & technology-driven industry, has been playing an important role in the socio-economic development, car accessories such as, window films improve the safety of the vehicle up to a substantial extent. End users are ramping up the safety level of the interior with improved aesthetics of their cars with automotive window films. Further by applying window films on the window, the window glass becomes harder to breach.
In the case of accidents, window glass contracted to one place with lesser damage occur to the passenger, thus this film also improves the security. Additionally, window films improve the strength of the window glass which requires more force to break down the window. The increasing focus on vehicle safety and security of vehicles by end user is procuring traction for the sales and consumption of automotive window films.
How cost competitiveness negatively impact profit margins?
The global window films market is fairly fragmented in nature, and constitutes a significant number of unorganized players and few organized players. Unorganized players dominate the market, due to which, organized players face significant competition in terms of pricing, resulting in decline in profit margins.
Most window films in the unorganized market are imported from countries, such as, China, Taiwan, South Korea, and Thailand. Car accessories imported from these countries are sold at almost half the price of car accessories offered by organized players in the local market. This, in turn, increases pressure on organized players to reduce prices of window films in order to compete with players in the unorganized car accessories market.
Why Do Dyed Film Segment Dominate the Automotive Window Films Market?
“Dyed film of automotive window films dominate the market by sales”
On the basis of product type, the dyed film segment is expected to account for significant share in terms of revenue in the market. A dyed film is one of the least expensive and budgeted film, with an opaque appearance making it a great choice for privacy. This film can obscure sunlight due to the multiple dye layers used in its construction. The dye blocks heat from entering and absorbs solar light.
How Increasing Sales of Passenger Cars Boosting Sales in the Market?
“Passenger cars segment of automotive window films dominate the market by sales”
On the basis of vehicle type, the passenger cars segment dominates the market in terms of revenue and expected to maintain its dominance over the forecast period. Continuous research and development activities of the market players leads to launching of new product offerings in the area of window films.
Market players are focused to develop window films with additional features for improved safety and security of the passenger. Increasing demand for SUVs in developed and developing countires, coupled with growing production of passenger cars are factors expected to augment the growth of the target market.
What are the future prospects for automotive window films market in Europe?
“Germany to have favorable growth prospects for automotive window films market”
According to the persistence market research, Germany is expected to hold a dominant share in the Europe market, whereas, the collective sales of automotive window films in the country are likely to make up for greater than one-fifth of the global market share in 2023.
Europe is expected to dominate the global automotive window films market in term of value as well as volume. Focus on new product launch and development activities to improve the market share in their domestic market.
Developing cost effective and durable products in order to gain customer attraction. Mergers and acquisition with local or domestic players may help the market participants to increase their sales as well as strengthen their presence in the global market.
How is East Asia posed in the global automotive window films market?
“China to remain a dominant player across the East Asia and global automotive window films market”
East Asia is estimated to grow with relatively high CAGR throughout the forecast period owing to increasing concern towards vehicle safety and growing disposable income. In the global automotive window films market, China is expected to rank at second position by market value. Presence of large scale manufacturers and their wide spread supply chain network across the globe makes China a leading exporter of automotive window films materials.
In recent years, China automotive window films market has seen varied sentiments. Slowing growth in the automotive industries, rising production costs, freight costs, and logistical challenges, as well as limited product supply following multiple plant shutdowns by domestic manufacturers, have all hampered market progress. Although, owing to the strong footholds of the country in the market, China is expected to bounce back with the rising demand for automotive window films for passenger cars.
The global automotive window films market is moderately fragmented, in which the key players account for around ~50 – 55% of the market share and technological innovation is prominently led by top players in the market. Key manufacturers are focusing on collaborating with local channel partners to capitalize on local or unexplored markets. Additionally, manufacturers are launching their own online e-commerce platforms to effectively reach end consumers. Prominent manufacturers are focusing on strengthening their product portfolio and global footprint.
A few key developments in the market are listed below:
Similarly, recent developments related to companies manufacturing automotive window films have been tracked by the team at Persistence Market Research, which is available in the full report.
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Attribute |
Details |
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Forecast Period |
2023 to 2033 |
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Historical Data Available for |
2018 to 2022 |
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Market Analysis |
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Key Countries Covered |
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Key Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available Upon Request |
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The global market of automotive window films is estimated to reach a valuation of US$ 4,524.6 million in 2023.
In 2023, the global automotive window films market is expected to top a valuation of US$ 7,592.1 million.
In the past four years the automotive window films market grew with a CAGR of 4.8%.
According to Persistence Market Research analysis, the global automotive window films market is projected to grow with 5.3% CAGR from 2023 to 2033.
The top countries driving the global automotive window films demand are U.S., China, Japan and Germany.
