Wheat Protein Market

Wheat Protein Market Outlook (2023-2033)

The global wheat protein market was bustling with growth in the historical period assessment and growing at a rate of 4.5% between 2018 and 2022. This market value increased and registered the sales of US$ 3,286.1 million in the year 2023.

Wheat Protein Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global wheat protein market has witnessed significant growth in the historical period registering a CAGR of 4.5% in the historical period and was valued at US$ 3,286.1 Mn in 2023. Factors contributing to this market’s growth are the increasing demand for plant-based proteins and the increasing popularity of wheat protein products.

Ascending product demand owing to rising consumer awareness regarding the intake of healthy food and leading an active lifestyle is expected to drive market growth during the forecast period. Growing health consciousness due to increased cases of heart diseases, inflammation, and diabetes has resulted in consumers preferring plant-based wheat protein as an ingredient in food products. Further, increased technological advancements related to nutraceuticals have resulted in the growing use of wheat protein. Wheat protein is in high demand in North America and Europe. This is because these regions currently dominate the food industry and are anticipated to accelerate market demand during the forecast period.

Proteins are the most important nutrient for the human body as they provide all the essential amino acids that the human body requires. The vegan and vegetarian population is increasing worldwide. This has increased the demand for plant-based foods. To satisfy the need for proteins, vegan consumers are dependent on plant-based protein, which has influenced the demand for wheat protein across the globe. Currently, wheat protein manufacturers are offering their products to private-label brands engaged in the business of offering sports nutrition, meat analogue, and processed food.

What are the Key Trends in the Market for Wheat Protein?

“Increased Consumption of High Protein Diet.”

The growing awareness of the health benefits of the consumption of high-protein products in the diet has led to an increase in demand for protein products. Consumers are looking for products that are high in protein like cereal, bakery products, and confectionaries. Wheat protein is a key ingredient in all bakery products and is an important source of protein. The wheat protein in food products will help in muscle strengthening and improve digestion, among others. The demand for high-protein products among consumers will increase in the next few years, thus boosting growth for the wheat protein market.

“Shifting Consumer Preferences for Organic Products”

Clean-label products are gaining popularity among consumers who prefer natural foods. Over the years, manufacturers of food products have been using artificial colors, fillers, sweeteners, GMO components, and other substances that pose many health risks to the body.

As consumers’ knowledge about these substances is growing, they are preferring to adopt healthier and more natural alternatives. Food products that are free-from allergens and artificial additives are more favored by health-conscious consumers.

• MGP offers different variety of specialty wheat protein and textured protein ingredients, which are clean label, gluten-free, and non-GMO project verified.

“Growing Demand for Dairy Products and Animal Protein Substitutes Benefitting the Market Growth”

Wheat protein products have higher protein content and nutritional qualities, which provide health benefits to consumers. Wheat protein contains necessary nutrients and other properties, which makes it an appropriate substitute for animal protein products. Market value of the animal feed segment is expected to reach close to US$ 810 Mn by the end of 2031.

Increasing lactose intolerant population in Western countries is driving demand for alternative protein sources. Plant-based food products are gaining popularity among North American and European consumers. Demand for wheat protein is increasing since it provides the same health benefits as animal and dairy proteins.

Manufacturers are coming up with different varieties of wheat protein to meet changing consumer demands. One such product is texturized wheat protein that has similar texture as of meat, and is a better alternative for meat.

• In 2021, Kröner-Stärke expanded the range of agglomerated ingredients, which help producers to develop products with low flow ability and dispersion, and reduces dust during processing. The agglomerated wheat proteins and other starches and flours are providing opportunities to food manufacturers to develop appealing and convenient products.

“Increased Usage of Wheat Protein in Various End-user Industries”

The functional properties of wheat protein make it a perfect fit for usage in multiple applications in various end-user industries. Wheat protein is widely used in bakery foods, confectioneries, snacks, cereals, dairy fillings, and others to improve the dough strength and shelf life of the product. The application of wheat protein in animal feed, livestock feed, aqua feed, and others is creating more opportunities for its manufacturers.

The usage of wheat protein in cosmetic products is also increasing due to its emulsifying properties. Gluten present in wheat protein acts as an emulsifier in cosmetics products, which is increasing its adoption in the industry. Athletes and gymnasts, owing to its low calories and high nutritional value, which helps regulate glucose levels in the body, also prefer wheat protein. Hence, increased applications of wheat protein are creating opportunities for the market to grow during the forecast period.

• Kelisema offers protein hydrolysates such as Kelyamin and Keliwool, which have functional applications in wool fabric protection.

“Consumer Demand for Gluten-free Products to Hamper Market growth”

Consumption of gluten-free products is expanding quickly and consumers are removing gluten from their diets. Many people are reducing or eliminating gluten, as they believe it to be a healthier option. Gluten is restricted by people with celiac disease and those who have non-celiac gluten sensitivity, as it damages their small intestine and causes an allergic reaction.

The gluten-free diet is also endorsed by many celebrities, which will further increase the number of people opting for it. The significant health benefits associated with gluten-free products such as weight loss, and reduced risk of cardiovascular diseases will further set back the wheat protein market’s growth.

Country-wise insights

What is the East Asia Outlook for the Wheat protein Market?

In the East Asian market, China is witnessing high growth with a market share of 63.3% for the projected years of 2023-2033. This is owing to increasing health-conscious consumers along with the growing vegan population.

Moreover, the industrial growth of the healthcare and cosmetics sectors in China, South Korea, and Japan cosmetics and healthcare industry, coupled with expanding domestic demand, is stimulating product demand.

Why is Demand for Wheat Protein in Growing in France?

France market is witnessing the significant growth of 4.9% over the forecast. This is due to the growing demand for high-quality French bakery products, and increase in consumption of functional foods. France is a prominent market for bakery products in Europe. Bakery product manufacturers prefer wheat proteins to meat and dairy proteins when developing new products. The country is well known for its delicious pastries and croissants, which are popular throughout Europe.

Category-wise insights

Which Form of Wheat protein is expected to witness a high CAGR during the Forecast Period?

The wheat protein isolate is expected to grow at the highest CAGR 5.0% during the forecast period. This form of wheat protein is a protein-rich dietary supplement and is extensively used in sports supplements.

Wheat protein isolate stimulates muscle development, reduces muscle breakdown, stimulates protein synthesis in the muscles, enhances strength for workouts, and primarily controls hunger cravings.

How Wheat Protein is continuously bolstering in Sports Athletes?

The bodybuilding populace that is lactose intolerant or suffering from gastric or bloating problems is advised to use wheat protein isolates as they inhibit the micro-filtration process, which reduces lactose absorption heavily. Wheat protein isolates aid in the simulation of greater insulin levels, which is directly related to athlete performance during sports training.

The market growth of wheat protein in sports nutrition & weight management is expected to grow at a CAGR of 5.0% during the forecast period of 2023 to 2033.

Competitive Dashboard

The majority of large-scale international and local businesses make up the global wheat protein market. Multinational companies with a wide variety of products account for roughly 25-35% of the worldwide wheat protein industry. Companies such as Tereos, Roquette Frères, Cargill, Archer Daniels Midland Company, and MGP among others are some of the major manufactures operating in the global wheat protein market. Multinational players account for a market share of 40-50%, while regional players account for 10-15%. These companies are engaged in the business of proving wheat protein, operate at a small scale, and are more export-oriented.

• In 2020, Cargill launched plant-based patty and ground products which expanded protein options for foodservice and retail customers along with private label solutions. These new offerings will help the company to tackle the increasing global demand for both animal and alternative protein products in the next 30 years.
• In 2019, BENEO announced the opening of a new production plant for producing vegetable protein in Wanze, Belgium. BENEO has invested around US$ 5.5 Mn for constructing the plant. This plant is playing a major role in tackling the growing demand from consumers.
• Meelunie B.V offers products in organic and conventional categories. The company is fully attentive towards consumer preferences for organic food consumption. Therefore, the company has decided to produce and supply organic wheat protein, starch, as well as organic animal nutrition products.
• In September 2017, MGP announced the expansion of its non-GMO wheat protein portfolio with the launch of wheat protein isolates, Arise 8000, arise 8100, and arise 8200. Arise, a wheat protein isolate product, is suitable for use in bakery products and other food applications.

Wheat Protein Industry Report Scope

Wheat Protein Industry Research by Category

By Nature:

• Organic
• Conventional

By Form:

• Wheat Protein Isolates
• Concentrate Wheat Protein
• Hydrolyzed Wheat Protein

By Application:

• Food
  • Bakery
  • Processed Food
  • Cereals & Snacks
  • Processed Meat & Sea Food
  • Sauces, dressings & soups
  • Meat Analogue
• Animal Feed
• Sports Nutrition & Weight management
• Nutraceuticals
• Cosmetics
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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