U.S. Market Study on Men's Underwear and Women's Lingerie: Online Sales to Increase Rapidly Over Coming Years
Industry: Consumer Goods
Published Date: December-2022
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 300
Report ID: PMRREP8560
The U.S. men’s underwear & women’s lingerie market is projected to expand at ~6.7% CAGR and reach ~US$ 42,696.6 Mn by the end of 2033, up from its current market size of ~US$ 23,617.8 Mn.
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U.S. Men’s Underwear & Women’s Lingerie Market Size (2022A) |
US$ 22,302.0 Mn |
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U.S. Men’s Underwear & Women’s Lingerie Market Size (2023E) |
US$ 23,617.8 Mn |
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Projected Sales of U.S. Men’s Underwear & Women’s Lingerie Market (2033F) |
US$ 42,696.6 Mn |
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Value CAGR (2023 to 2033) |
~6.1% |
Underwear or inner wear is typically worn near to the skin or beneath other garments. Regular briefs, boxer shorts, trunks, boxer briefs, and thongs are the five fundamental categories of underwear. Lingerie is a type of undergarment used by women and, in few cases, men to enhance their look and attractiveness. It is regarded extremely stylish. Brassiere, sleepwear, panty, shapewear, and daywear are the five varieties of lingerie.
The men's underwear and women's lingerie markets in the United States is expected to grow significantly over the forecast period, owing to rising personal income in U.S. households, the proliferation of modern retail formats such as supermarkets and discount stores; a change in lifestyle, and rising awareness about health and fitness and personal hygiene among men and women in the country.
High competition, on the other hand, due to the existence of a comparatively large number of global and local intimate apparel manufacturers, is likely to be the key restraining factor for the growth of the U.S. men's underwear and women's lingerie market during the forecast period.
The U.S. men's underwear & women's lingerie market is expected to grow at a CAGR of nearly 6.1% during the forecast period, due to an increase in the availability of a diverse variety of goods based on styles and functions, such as normal wear and sporty men's underwear. Furthermore, rising consumer concerns about personal hygiene and cleanliness are boosting purchases.
Men's increasing awareness of health and fitness, as well as personal hygiene, is driving them to use two fresh/clean sets of underpants every day. Aside from that, rising disposable income, an on-the-go lifestyle, higher living standards, and changing customer tastes are fuelling market revenue growth.
Furthermore, the proliferation of modern retail formats such as supermarkets, discount stores, and pharmacy stores is increasing product visibility. Additionally, the availability of a wide range of reduced intimate clothing goods for men and women is fuelling the online shopping trends for men's underwear. The regional market witnessed a growth rate of around ~5.3% during the historic period between 2017 and 2021.
The relevance of organised merchants that supply branded lingerie apparel has grown as client demand for branded items has soared. Lingerie producers are also embracing technological innovations to provide clients with unparalleled shopping experiences. Businesses are turning to artificial intelligence to better understand customer behaviour and deliver better service.
Customers may also learn more about other products, compare costs, and evaluate quality as organised retail grows in popularity, helping them to make smarter purchasing decisions. Furthermore, producers are adopting new materials such as nylon, polyester, satin, lace, sheer, spandex, silk, and cotton to suit working women's desire for comfortable and functional underwear.
Rich fabrics, embroidery, enticing colour combinations, brighter hues, and lace are being used by lingerie designers, which is expected to enhance market growth throughout the forecast period. Furthermore, a better knowledge of optimal fit and availability will help the business flourish. As individuals become more cognizant of appropriate fit, the millennial population expands, and women acquire purchasing power, the market is expected to develop.
Furthermore, the availability of a vast range of goods in a variety of designs for a variety of applications, such as sports, bridal wear, and everyday wear, may drive market growth. Women's desire to improve their natural beauty is also propelling the worldwide market's rise.
Increased customer preferences for purchasing branded items as a result of rising disposable income has led to an increase in demand for branded men's underwear that provides superior fit and flexibility, allowing an individual to feel comfortable throughout the length of usage. Furthermore, leading market players are spending in marketing their product line through different social media platforms and celebrity endorsement, which helps establish a fresh and better brand image among customers, resulting in increased sales.
With a CAGR of around 3%, the United States is expected to lead the men's underwear sector. Because of the existence of a relatively large number of global and local intimate clothing producers, the U.S. men's underwear industry is extremely competitive. Customers eagerly look forward to attractive and trendy men's underwear, which drives brand loyalty in the market. Furthermore, clients are often hesitant to move to newcomer companies entering the market.
Which Mode of Sales will have Major Demand in the Market?
Over the projected period, the online shop segment is predicted to grow at the quickest rate. In the women's lingerie market in the United States, the online store category is predicted to develop at the fastest pace compared to other types of distribution channels by the end of 2023.
Increased smartphone and e-Commerce app use is expected to boost market development. Consumers are more inclined to purchase these items from online stores due to benefits such as online discounts and other perks provided by e-Retailers. This is another element that is predicted to increase the use of this channel for shopping throughout the projected period.
Which Type of Undergarment is Most Popular?
As undergarments come into direct contact with the skin, they are sometimes referred to as a second skin. Underwear is necessary for sanitation, and certain styles help with body form control.
As a result, most of the population look for an inner wear that is comfortable and doesn’t cause any irritation while wearing. Consequently, the regular briefs segment is most popular type of inner wear that contributes about 32.4% of market share in 2022. This trend is expected to continue throughout the projection period.
Which Size has most Number of Consumers?
Underwear and lingerie are considered to be the most essential parts of clothing. They are manufactured in several sizes and fashion to fit everybody’s requirement. It is seen that medium sized underwear and lingerie has most number of consumers throughout the globe.
Additionally, the medium sized product segment registered about 26.8% of market share in 2022, while this demand is anticipated to continue throughout the forecast period.
The players in the U.S. Men’s underwear & women’s lingerie market are taking efforts to increase their product portfolio. Other growth strategies employed by top organizations to extend their market presence include partnerships and collaborations, agreements, expansions, acquisitions and mergers and new product launches.
For Instance:
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Forecast Period |
2023-2033 |
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Historical Data Available for |
2017-2022 |
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Market Analysis |
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Key Regions Covered |
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Key Countries Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Customization & Pricing |
Available upon Request |
U.S. Men’s Underwear & Women’s Lingerie Market by Product Type:
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The global U.S. men’s underwear & women’s lingerie market reached a valuation of US$ 22,302.0 Mn at the end of 2022.
Between 2017 and 2022, global sales of U.S. men’s underwear & women’s lingerie increased at 5.3% CAGR.
Some of the leading manufacturers of U.S. men’s underwear & women’s lingerie are Hanesbrands Inc., Victoria’s Secret, Calvin Klein, Fruit of the Loom, Hanky Panky, Cass and Company, Commando LLC, Philips-Van Heusen Corporation, HUGO BOSS Fashions Inc., American Eagle Outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., Under Armour, Inc., RibbedTee Company, and Campbellsville Apparel Company, LLC among others.
The global market for U.S. men’s underwear & women’s lingerie is expected to expand at 6.1% CAGR through 2033.
