Industry: Consumer Goods
Published Date: September-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 172
Report ID: PMRREP34795
North America men’s grooming products market is estimated to increase from US$11.36 Bn in 2024 to US$18.6 Bn by 2031. The market is projected to record a CAGR of 7.3% during the forecast period from 2024 to 2031. There is an increasing emphasis on overall well-being and self-care, with men placing higher importance on maintaining their physical appearance and health. This trend encompasses not only skincare but also haircare and other grooming products, reflecting a broader lifestyle shift towards self-improvement and personal grooming.
Key Highlights of the Market
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Market Attributes |
Key Insights |
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North America Men’s Grooming Products Market Size (2024E) |
US$11.36 Bn |
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Projected Market Value (2031F) |
US$18.6 Bn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
7.3% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
6.1%. |
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Country |
Market Share in 2024 |
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United States |
57% |
The United States dominates North America market for men's grooming products holding 57% market share. This leadership is driven by strong consumer purchasing power, which makes premium and high-end products more accessible.
Consumers in the U.S. increasingly prioritize safer formulations to ensure skin health and avoid irritation or allergic reactions while shaving. Global brands dominate the market due to their affordability and trustworthiness, though local manufacturers are starting to respond to shifting consumer expectations by offering eco-friendlier and natural options. To meet growing demand, many companies are introducing novel and innovative products with enhanced benefits.
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Category |
Market Share in 2024 |
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Product Type - Razors and Blades |
44% |
Based on product type, razors and blades to get 44% of the total market share. This substantial share underscores their critical role in daily grooming routines with consumers prioritizing these products for their reliability and effectiveness.
Leading brands like Gillette and Schick dominate this segment by offering a diverse range of razors and blades that cater to various grooming needs from basic to advanced shaving solutions.
Continuous innovations in product design and technology coupled with strong brand loyalty, drive the growth and prominence of razors and blades. Segment's significant market share highlights its central importance in the men’s grooming landscape and its ongoing appeal to consumers.
North America men's grooming products market has experienced significant growth driven by evolving consumer attitudes toward personal care. Men are increasingly prioritizing grooming, spurred by influences from social media and celebrity endorsements.
The market is being significantly driven by a shift in societal attitudes and increased focus on personal appearance.
As traditional gender norms evolve, men are increasingly embracing grooming routines that go beyond basic hygiene, seeking products that enhance their appearance and self-care. This shift is supported by a growing awareness of skincare and grooming benefits, fueled by influential media and celebrity endorsements. Consequently, men are investing more in a wide range of products, from skincare and haircare to specialized tools, reflecting a broader trend towards self-improvement and personal wellness.
Market Trends include a rising demand for premium and natural products, with an emphasis on skincare, haircare, and beard grooming. The market is also expanding due to higher disposable incomes and great awareness of grooming routines. However, challenges such as regulatory hurdles and intense competition from niche brands impact market dynamics.
The market is experiencing growth due to innovations and expansions within the grooming product sector. Brands are continually introducing new and advanced products tailored to meet diverse needs, including organic and natural options that cater to a health-conscious consumer base. E-commerce platforms have also played a crucial role by providing convenient access to a broader array of grooming products, enhancing market reach and consumer engagement.
North America men's grooming products market has demonstrated robust growth with a historical annual growth rate of 6.1%. The market's expansion is driven by increasing consumer awareness about personal care, the rise of grooming routines as a lifestyle choice, and innovations in product formulations.
The market is projected to expand at a rate of 7.3% propelled by evolving male grooming trends, a surge in demand for premium and natural products, and the influence of social media and celebrity endorsements. Additionally, the rising preference for multifunctional grooming products and a growing emphasis on self-care among men are expected to further drive market growth in the coming years.
Increasing Awareness of Skincare Routines Among Men
The growing awareness of skincare routines among men is a significant driver in the North America men's grooming products market. Men are increasingly adopting daily skincare regimens driven by concerns about appearance, aging, and skin health.
The influence of social media, celebrity endorsements, and dermatological advice has led to a shift in perceptions, encouraging men to invest in products like cleansers, moisturizers, and sunscreens. This evolving mindset has boosted demand for both basic and premium skincare products, contributing to North America men’s grooming products market expansion.
Men are now more conscious of the impact that proper skincare has on their overall appearance and health, leading to a surge in demand for products designed to address various skin concerns such as acne, aging, and hydration.
As men become more educated about the benefits of maintaining a consistent skincare routine, they are increasingly seeking out specialized products that cater to their specific needs. This has led to an expansion of the market with more tailored offerings, from cleansers and moisturizers to serums and exfoliants.
Rising Disposable Incomes
Rising disposable incomes in North America have empowered consumers to spend more on personal care including men's grooming products. As purchasing power increases, men are more willing to invest in high-quality grooming essentials from skincare and haircare to premium fragrances and shaving tools. This trend reflects a growing interest in self-care and luxury grooming items driving demand for both mass-market and high-end products, and ultimately contributing to the overall growth of the men's grooming market.
High Competition from Local and Niche Brands
High competition from local and niche brands offering unique, natural formulations poses a challenge to the North America men's grooming products market. These brands often differentiate themselves with innovative, eco-friendly ingredients and personalized solutions that cater to specific consumer needs.
Ability to rapidly adapt to trends and offer customized products creates significant competition for established brands. This competitive landscape can dilute market share and pressure traditional companies to innovate and enhance their product offerings to maintain consumer interest and loyalty.
Regulatory Hurdles for Natural and Organic Labels
Regulatory hurdles for natural and organic labels pose challenges for the North America men's grooming products market. These regulations often involve stringent requirements for ingredient disclosure, safety testing, and certification processes.
Complying with these standards can be expensive and complex particularly for companies seeking to market products as natural or organic. Additionally, varying regulations across different regions can create inconsistencies and obstacles in product labeling and distribution, impacting the market's ability to expand and meet consumer demands effectively.
Development of Multifunctional Grooming Solutions
North America men’s grooming products market is increasingly focusing on multifunctional grooming solutions addressing the growing demand for efficiency and convenience. These products combine multiple functions such as shaving, moisturizing, and anti-aging into a single formulation appealing to time-constrained consumers seeking streamlined routines.
Innovations include all-in-one cleansers, moisturizers with sun protection, and grooming tools integrating various functionalities. This trend not only enhances user convenience but also reduces the clutter of multiple products.
Market players are investing in research and development to create advanced, multifunctional solutions that cater to evolving consumer preferences. The rise of personalized grooming regimes and increased awareness of skincare benefits are further driving the adoption of these versatile products.
Leveraging Social Media and Influencer Marketing
Leveraging social media and influencer marketing has become crucial for driving brand visibility and consumer engagement in North America men’s grooming products market. Brands are increasingly collaborating with influencers and celebrities to showcase their products, harnessing their reach to target specific demographics.
Social media platforms like Instagram, TikTok, and YouTube serve as key channels for promoting grooming routines, product reviews, and tutorials. Engaging content and influencer endorsements help build trust and influence purchasing decisions, while targeted advertising enhances brand awareness. This strategy not only amplifies brand presence but also connects with a young, tech-savvy audience seeking authentic recommendations.
North America men’s grooming products market is highly competitive, featuring leading players like Procter & Gamble, Unilever, and L'Oréal, alongside niche brands and emerging startups. Key strategies include product innovation, premium offerings, and targeted marketing.
Companies focus on expanding their portfolios with multifunctional and natural products, leveraging digital platforms and influencer partnerships to enhance brand visibility. Competitive pressures drive continuous advancements in product formulations and customer engagement initiatives aiming to capture evolving consumer preferences.
Recent Developments in North America Men’s Grooming Products Market
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Countries Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
By Product Type
By Distribution Channel
By Country
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The market is estimated to increase from US$11.36 Bn in 2024 to US$18.6 Bn by 2031.
The industry is propelled by rising self-care awareness, sustainability trends, and digital marketing.
A few of the leading market players are Procter & Gamble Co., Unilever, Edgewell Personal Care, Beiersdorf AG and L'Oréal Group.
The market is projected to record a CAGR of 7.3% during the forecast period from 2024 to 2031.
A prominent opportunity lies in sustainable product development.
