Digital Assurance & Testing Services Market
Industry: Semiconductor Electronics
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Report Type: Ongoing
Report ID: PMRREP32334
Digitalization is a result of technology induced alterations in the business processes of an enterprise. It helps a company to do business in a faster, better and cheaper way by staying ahead of their competitors in the market. Digital solutions and services offer an improved customer experience, which plays a crucial role in digital transformation phase. The shift to digital-first has lead the organizations reimagine their customer strategies, products and services, business models and workplaces, thus generating demand for a reliable digital assurance strategy from quality assurance. A robust digital transformation strategy calls for a complete remodeling of the traditional quality assurance processes and upgraded testing infrastructure to harness full power of the digital forces, assure customer loyalty, and accomplish business objectives.
Companies offer comprehensive testing throughout the digital value chain including digital marketing, web analytics, web content, web portals, digital assets, over and above the whole digital ecosystem including cloud, big data, mobility, and connected devices.
Snowballing digital transformation initiatives across the world and growing Application Programming Interface (API) monitoring in the digital economy are the major factors driving digital assurance & testing market. Additionally, increasing adoption of digital assurance technologies such as cloud computing, big data, social media, artificial intelligence and Internet of Things (IoT) is expected to boost the digital assurance & testing services market. Today, industries are leveraging digital technology innovations and are transforming their businesses accordingly. With increasing adoption of advanced technology such as artificial intelligence (AI), machine learning (ML) and open source testing tools, new opportunities will be created for the digital assurance & testing market.
Challenges for digital assurance & testing services for mobile applications is the lack of specialized mobile testing procedures. Organizations cite lack of specialized resources to augment their existing internal resources for mobile testing. Most of the organizations do not have the necessary platforms, devices and operating systems required to execute end-to-end mobile testing.
Another challenge is that cloud testing comes with unique challenges that organizations must get ready for and overcome. The lack of accessible testing environments and the dearth of dynamic software validation solutions for cloud-based services and other software as a services (SaaS) can hinder an organization’s journey towards a steady cloud test strategy.
A vast majority of organizations believe that attaining digital transformation is critical. As the pace of technological change in the workplaces is very sluggish, primarily due to lack of urgency about the strategic advantages of new tools. Employees must understand why the new technology is an improvement from what they had before.
Based on Testing Mode, the Digital Assurance & Testing Services Market has been segmented as
Based on Testing Type, the Digital Assurance & Testing Services Market has been segmented as
Based on Enterprise Size, the Digital Assurance & Testing Services Market has been segmented as
Based on Industry, the Digital Assurance & Testing Services Market has been segmented as
Based on the region, the Digital Assurance & Testing Services Market has been segmented as
Key players such as:
others are actively involved in offering Digital Assurance & Testing Services for different industry verticals and enterprises.
The accelerating globalization of Banking & Financial Services: In the coming years, the demand for transactional banking services is expected to increase and a sharp increase in consumer demand for credit is also expected to be observed. To keep pace, banking & financial services organizations are bound to rethink on their customer relationships. With more connections, smart systems, more technology, and increasing digital processes and business models, the possibility of rise of cybercrime rises equally.
As an extremely regulated industry, banks compel a lot on data security and integrity. Along with ensuring customer experience across Internet, mobile and cloud channels, banks must also assure safe transactions and the protection of sensitive customer data across all touch points. This opens the door of huge opportunity for digital assurance and testing services in the banking and financial services segment.
North America is expected to be the dominating region in terms of revenue share of digital assurance & testing services market owing to the early adoption of advanced technologies in the region. The high adoption of latest technologies is also backed by the presence of major technology providers in the region.
North America and Europe are expected to be the leading regions in the digital assurance & testing market. However, due to the increased investments in digital technologies, digital assurance & testing services market is expected to capture the market in the developed & developing economies of Asia Pacific, such as China, Japan, India, Australia and ASEAN countries.
According to a recent survey, as a result of COVID-19 lockdown in many countries, 35% of organizations reduced their investments in Internet of Things whereas a larger number of organizations are still planning to invest further in Internet of Things (IoT) implementations in order to reduce costs On the other hand, notwithstanding the unsettling impacts of COVID-19 pandemic across the world, 47% of organizations are planning to upsurge their investments in the Internet of Things (IoT). By 2023, it is expected that companies that have deployed Internet of Things (IoT), will also have implemented artificial intelligence (AI) in combination with at least one IoT project.
Now that people are getting used to the new norm of living with the virus, the companies have started to rethink about their supply chains and are moving to cloud platforms as the organizations look to build flexibility into their post COVID-19 operating strategies where security would be a major consideration. As a result of unsecured remote and distributed working, security testing would be at a sharper focus. The enforcement of safety measures is also driving the adoption of artificial intelligence (AI) in various enterprises. Among the surveyed organizations, 25% favors automation (remote access and zero-touc), while 24% selected compliance in order to lessen COVID-19 safety concerns.
Additionally, the shift to distributed working demands as the co-located working models for the testing and development teams have been shattered. Instead the way forward that is already in peak play is with a distributed agile model. One that features more real-time dashboarding and visibility. The need of distributed agile, QA orchestration in agile and DevOps have emerged during the global pandemic, and as will continue in the years to come.
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