Web Content Management Market

Introduction

Web content management is a kind of software system that comprises of a set of tools enabling organizations to manage digital information on a website. Web content management has become an integral part of the growth of an organization as content marketing has become the key to execute digital marketing campaigns. With the help of a web content management system, organizations can have a central interface that enables easy editing of the content and addition of different type of media before the content is published.

Such a kind of software system gives flexibility and enables customization so that organization can shape the content as per their own distinct needs. A web content management system can be deployed on premise or on cloud. With the help of a web content management system, organizations can expand their business and enhance their brand image. Web content management system also helps the companies in customer engagement.

Presently, customer engagement has become a real challenge for the businesses, since the advent of digital platforms that have enhanced the expectations of the customers and they want instant service. Keeping this scenario in mind, businesses need to make compelling content to keep their customers engaged and deliver personalized content, and this can be achieved by using a web content management system.

According to the assessment of Persistence Market Research, the global web content management market is forecasted to reach a figure of about US$ 8,500 Mn in 2022 and is poised to exhibit a robust CAGR in the period of assessment.

North America Market Set to Dominate the Global Web Content Management Market in Terms of Revenue

The market in North America is set to dominate the global web content management market in terms of value and this trend is projected to sustain itself throughout the assessment period. North America web content management market is the most attractive market, growing at a robust CAGR over the forecast period.

Solution Component Type Segment Slated to Touch a Value of About US$ 6,000 Mn in 2022

According to the projections of Persistence Market Research, the solution component type segment is expected to reach a value of about US$ 6,000 Mn in the year 2022. This signifies a robust CAGR during the forecast period of 2017-2022. The solution component type segment is estimated to account for nearly three-fourths of the revenue share of the component type segment by the end of the year 2017 and is expected to lose in market share by 2022 over 2017.

Media and Entertainment Segment to Exhibit a CAGR of Nearly 7% During the Assessment Period

According to the assessment of Persistence Market Research, the media and entertainment segment is poised to touch a figure of about US$ 3,300 Mn in the year 2022. This signifies a CAGR of nearly 7% during the assessment period from 2017 till the year 2022. The media and entertainment segment is estimated to account for nearly half of the revenue share of the industry segment by the end of the year 2017 and is projected to lose market share by 2022 over 2017.

Competition Tracking

The report also profiles companies that are expected to remain active in the expansion of global web content management market through 2022, which include Open Text Corporation, Microsoft Corporation, Adobe Systems, Inc., IBM Corporation, Oracle Corporation, EPiServer AB, Acquia, Inc., Sitecore A/S, SDL plc and Kentico Software s.r.o.

Market Taxonomy

Attribute	Details
Component Type	Solution Services
Industry	Media & Entertainment Healthcare Retail & Consumer Goods BFSI Government Other Industries
Deployment	On-Premises Cloud
Region	North America Latin America Europe Japan Asia Pacific excluding Japan Middle East and Africa

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