Yoga Market Segmented By product type such as Yoga Mats, Yoga Apparels, Yoga Equipment and Yoga Accessories with yoga type such as Offline Yoga Courses, Online Yoga Courses and Yoga Accreditation Training Programs
Industry: Consumer Goods
Format: PPT*, PDF, EXCEL
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Report Type: Ongoing
Report ID: PMRREP32548
According to latest research by Persistence Market Research, Yoga market is set to witness steady growth during 2021-2031. Demand for Yoga market will witness steady recovery in short-term, with an optimistic growth outlook in the long-run. Yoga provides mental and physical benefits by improving balance and posture, flexibility and range of motions which is expected to drive the market.
In addition, yoga helps to reduce stress levels by controlling breathing and mental focus. This leads to an improved sleep cycle, which will help prevent mood swings, depression, and other disorders. Therefore, these factors motivates consumers to join yoga classes, which drives the yoga market globally.
Countless health benefits offered by practicing yoga has resulted in increasing number of individuals committed towards yoga around the world. Practicing yoga assists in treating majority of ailments effectively such as diabetes, anxiety, hypertension, insomnia, gastrointestinal afflictions and other disorders.
In addition, yoga significantly improves the regulation of blood pressure, maintains blood sugar level, stabilizes hormonal changes and helps to balance out the bodily fluids. This expansion of yoga's health benefits is expected to drive market growth in the coming years.
Moreover, during the COVID-19 outbreak, lockdown enforced humans to stay in their homes. These restrictions have led to a reduction in social interaction, which in turn has led to increased mental stress amongst people. Practicing yoga has helped practitioners to release mental stress.
Intensification in lifestyle and modernization has further caused devastating effect on the people’s health, which has stemmed in increase in awareness of health wellness programs. Subsequently the demand for teachers and instructors has escalated in the past few years.
This has further heightened the numeral accreditation yoga programs helping practitioners to transform into instructors and teachers in order to guide individuals while practicing yoga.
Initiation of international yoga day, various government campaign and promotions, celebrity endorsement and other promotional activity is driving the growth of the global yoga market.
Celebritis such as Robert Downey Jr., Richard Gere, Kareena Kapoor, Demi Moore, BipashaBasu, Jessica Alba, Keanu Reeves and many others are following yoga and using their popularity to promote and encourage people to introduce it in their daily regime and lifestyle.
In addition, Shilpa Shetty, has been one of the biggest contributors to India's yoga industry and has released his own videos and CDs to encourage people to practice yoga in the world and thus influence people from both middle-aged, millennials and Gen Z, to practice yoga and more.
The major region, North America, held the highest market share with, accounting for nearly two-fifths of the global yoga market in 2019, and is expected to maintain its dominant share in terms of revenue over the forecast period. This is due to rising number of yoga studios in the U.S. market, surge in the sales of yoga gears and increase in the population of yoga practitioners.
In addition, COVID 19 has adversely affected the yoga classes and yoga studios due to the strict lockdown measures and social distancing norms imposed across the region.
Yoga studios are now open with stringent measures such as small batch size, online reservations, touchless entry and other deep cleaning measure, these factors have imposed major challenge for the players operating in the region.
The demand for Yoga in the European market is estimated to grow significantly in the upcoming years. In addition, people are more inclined towards Pilates, bodyweight exercise and martial arts to stay mentally and physically healthy. This situation is expected to create remunerative opportunities for the expansion of yoga market in the European region.
In addition, the rapid growth of the e-commerce industry in the region creates lucrative market opportunities for producers of yoga pants, mats and other yoga products to enter the market to gain a competitive market share, thus leading to product demand.
The trends towards owning a yoga pants in bold patterns and statement colors continues to drive sales. Mats are available in huge patterns and colours and even allows to customize the designs which has further boosted the market growth.
Some of the leading manufacturers of Yoga market include
By Product Type
By Yoga Type
By Application
By Region
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
The report also maps the qualitative impact of various market factors on market segments and geographies.
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.
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