Comprehensive Snapshot for Travel Bag Market Including Regional and Country Analysis in Brief.
Industry: Consumer Goods
Published Date: April-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 190
Report ID: PMRREP35252
The global travel bag market size is anticipated to be valued at US$ 21.28 Bn in 2025 to grow by US$ 37.53 Bn at a CAGR of 8.5% by 2032. According to Persistence Market Research, the global market is witnessing considerable growth, fueled by increasing travel activities, integration of technology, sustainability push, and evolving consumer lifestyles. According to International Air Transport Association (IATA), in 2025 more than five billion people are projected to prefer air travel, with a total number of flights reaching 40 million.
Key Industry Highlights
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Global Market Attribute: |
Key Insights: |
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Travel Bag Market Size (2025E) |
US$ 21.28 Bn |
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Market Value Forecast (2032F) |
US$ 37.53 Bn |
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Projected Growth (CAGR 2025 to 2032) |
8.5% |
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Historical Market Growth (CAGR 2019 to 2024) |
3.9% |
One of the most significant shifts in consumer behavior influencing the market is the growing demand or sustainability. Modern travelers are no longer just looking for functionality and style. Today, they are actively seeking products that align with their environmental values. This has led to a rise in demand for travel bags made from recycled materials such as PET bottles, organic cotton, or biodegradable fabrics. In response, brands are rethinking their production processes, adopting eco-conscious materials, reducing carbon footprints, and ensuring ethical labor practices. The movement is not just a trend but a long-term shift driven by increased awareness of climate change, plastic pollution, and the environmental impact of fast fashion.
Counterfeiting is a multi-billion dollar industry globally and thrives off fraud and deception. For example, high-end travel bag brands are increasingly plagued by counterfeit products sold online or through unregulated marketplaces. These imitations hurt brand reputation and deceive consumers, who unknowingly buy low-quality fakes and associate the poor performance with the original brand. Moreover, policing these markets is expensive and logistically complex, especially with the growth of international e-commerce. As per studies, travel bag companies across the globe experience significant losses, with the global counterfeiting industry projected to be worth US$ 3 trillion annually. Therefore, the wide availability of counterfeit travel bags is expected to impact growth prospects to a certain extent during the forecast period.
Travelers today are not just looking for a bag but expect a seamless travel experience. This opens up a high-impact opportunity for brands to move beyond the product. For instance, a smart carry-on bag connects to a user’s travel app, syncs with flight updates, tracks baggage weight in real-time, and even alerts the traveler if they leave it behind at the airport. These are no longer futuristic ideas, but the next step in capturing the loyalty of digital-first, convenience-driven consumers. Travel bag, once a passive item, has now become an integral part of the travelers’ schedule. This shift presents bag manufacturers operating in this market a high-value revenue opportunity.
As smart luggage moves from niche to mainstream, early movers can unlock premium pricing, recurring revenue through app-based services, and stronger customer retention through integrated digital ecosystems. Besides, there is untapped potential in strategic partnerships with airlines, travel tech platforms, or even insurance providers to bundle services and drive cross-channel growth. As airports and travel hubs invest in digital infrastructure, smart luggage will become increasingly compatible with their systems, creating a new layer of value for travelers and monetization potential for brands during the forecast period.
Based on type, the market is segmented into soft side and hard side. Out of these, the hard side segment is projected to hold a leading share of about 85% in 2025. This dominance is attributed to factors such as improved durability, local manufacturing advantages, and changing consumer preferences towards more robust and stylish options.
On the other hand, the soft side segment is expected to register fastest growth, fueled by growing preference for lightweight and flexible design travel bags for short trips, business travel, and others. Moreover, soft side bags are equipped with expandable compartments and multiple external pockets, providing travelers with convenient access to essentials and the ability to accommodate additional items.
Based on product, the market is divided into suitcases, backpacks, and duffle bags. Among these, the suitcases segment is anticipated to dominate and hold a revenue share of about 52% in 2025. Widespread use of suitcases in air travel, structured packing features, and growing consumer demand for hard-sided, durable designs. Moreover, their higher price points, combined with increasing preferences for premium and luxury options, contribute significantly to overall market revenue.
Duffle bags segment, on the other hand, is projected to register the fastest growth during the forecast period. The growth is attributable to the rising popularity of duffle bags due to their versatility, lightweight design, and appeal among younger consumers for short trips, gym use, and urban travel. In addition, evolving fashion trends and high demand for stylish, multi-functional travel accessories that blend utility with everyday lifestyle needs are expected to drive the segment’s growth between 2025 and 2032.
The global market is divided into supermarkets/hypermarkets, specialty stores, and online, based on distribution channel. Specialty stores segment is projected to account for approximately 46% in 2025. Specialty stores offer customized selections of high-quality travel bags, including premium and niche brands that may not be available in general retail or online stores. The personalized shopping experience, expert advice, and exclusive product offerings in specialty stores attract customers who seek unique, durable, and well-crafted bags to suit their specific travel needs.
On the contrary, the online segment is experiencing the fastest growth, driven by the rising popularity of e-commerce platforms that offer a broader selection of bags across various brands, styles, sizes, and price points to cater to diverse preferences and budgets. The convenience of online shopping, coupled with the ability to compare products and read reviews, contribute to the increasing preference for purchasing travel bags through online channels.
North America is projected to hold a share of about 42% in 2025 and further dominate. The region’s dominance is attributable to a high frequency of domestic and international travel, a strong preference for premium and functional luggage, and a well-established retail infrastructure.
U.S. travel bag market is likely to witness substantial growth in the forthcoming years. Travel bag companies are focusing on adopting sustainable methods in manufacturing of travel bags. Use of recycled materials and innovative-production processes by companies such as Samsonite, Tumi, Travelpro, and Away to create high-quality, stylish luggage are expected to boost the market growth during the forecast period.
Asia Pacific is expected to witness a fast-growth between 2025 and 2032. The rapid growth of low cost carriers (LCCs) such as IndiGo, Scoot, AirAsia, Peach Aviation, and VietJet have significantly lowered the barrier to entry for air travel across Southeast Asia, South Asia, and East Asia. As a result, first-time flyers and budget-conscious travelers are now flying more frequently for both work and leisure. This surge in affordable short-haul travel is directly boosting demand for lightweight, compact, and affordable travel bags. Carry-ons, duffle bags, and backpacks comply with stricter luggage allowances typical of LCCs, which is positively impacting the market growth in the region.
China travel bag market is projected to experience explosive growth in Asia Pacific, fueled by the presence of a large population, increasing middle-class income, and a dynamic domestic tourism industry. Besides, what sets China apart in the region is the fusion of consumerism and content culture. The rising popularity of lifestyle key opinion leaders (KOLs) and short-video platforms such as Xiaohongshu, Douyin (TikTok China), and Bilibili is turning out to be a significant growth factor. These platforms are not just entertainment channels but direct shopping channels, wherein influencers showcase airport fashion vlogs, must-have essentials during travel, and what’s in my travel bag content. Such media content is turning travel bags into inspirational lifestyle symbols, especially among Gen Z and younger millennials.
The global travel bag market is likely to experience significant transformation during the forecast period. Traditional players, once focused purely on function and durability, are now up against a new generation of digitally native, design-driven brands that are changing the dynamics of the market. Brands today are competing on style, sustainability, tech integration, and social relevance.
Direct-to-consumer (DTC) companies are gaining considerable traction by leveraging influencer marketing, real-time customer feedback, and rapid design iterations to stay ahead of the competition. Overall, the market is distinguished by hyper-competition, coupled with hyper-personalization, a space where brand identity, user experience, and lifestyle alignment have turned a priority.
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Report Attribute |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis |
Value: US$ Bn |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
By Type
By Product
By Distribution Channel
By Price Range
By Region
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The global market is projected to value at US$ 21.28 Bn in 2025.
The market is driven by increased travel activities, heightened sustainability awareness, and evolving consumer lifestyles that demand functionality, style, and environmental alignment.
The market is poised to witness a CAGR of 8.5% from 2025 to 2032.
Emergence of smart luggage solutions present significant growth opportunities, offering enhanced travel convenience through tech integrations such as app sync, GPS tracking, and real-time weight monitoring.
Major players in the Travel Bag industry include, Tumi Holdings, Inc., Samsonite International S.A., Travelpro International, Inc., Briggs & Riley, and American Tourister.
