Strawberry Puree Market Segmented By Organic and Conventional nature having Business to Business and Business to consumer distribution channel
Industry: Food and Beverages
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Report Type: Ongoing
Report ID: PMRREP32330
Strawberry puree is widely used in food and beverages which retain flavors, nutritional values in the food products. Strawberry has rich in vitamin, fiber, polyphenols and other nutritional compounds which has health benefits. Strawberry puree has a variety of applications in food, cosmetics, and other industries.
There are different types of strawberry puree are offered by the manufacturer such as regular, frozen, concentrated, and others. The demand for strawberry puree is increased owing to the increased use of strawberry puree in food & beverages. With the increasing disposable income in developing countries, the consumer incline towards the processed food products which significantly contribute to the growth strawberry puree market.
With the increasing demand for functional beverages, the manufacturer offers different flavor of beverages which includes the puree and extract of the fruits flavors. The Functional beverages include energy drinks, ready-to-drink teas, sports and performance drinks, enhanced fruit drinks, and others. Strawberry puree is the source of the phenols in the functional drink.
The majority of functional drinks are promoted with health benefits related to immunity, digestion, heart health, and energy. With the increasing number of health-conscious consumers, the functional drink manufacturer offering natural ingredient based beverages is anticipated to propel the growth of the global strawberry puree market.
Natural ingredients used in the production of personal care and cosmetic products can be defined as raw materials derived from plants or animals. The surge in demand for natural ingredients in cosmetics can be justified by the increasing consumer awareness about synthetic chemicals used in cosmetics.
Customers are concerned about the chemicals associated with health risks, which has led to a shift of customers towards the use of cosmetics derived from natural ingredients to avoid the use of chemicals.
Strawberry puree is a majorly used raw material in the production of cosmetic products for the proper nutrition of skin and hair. The high level of antioxidants in strawberry puree is known for its anti-aging effect. The increased use of strawberry puree in cosmetics is expected to drive the growth of global strawberry puree market.
A majority of processed ready-to-consume food products use fruit purees as a major ingredient which convenient to use and retain the flavor of fruits as well. The fast-paced lifestyles of consumers living in urban areas are leading to a shift in consumer preference for prepared food and beverages that are convenient and time-saving.
Changing consumer lifestyles are a significant factor in creating a strong market for ready-to-consume food and beverage products. Increased use of strawberry puree in ready-to-consume food and beverages is expected to drive the sales of global strawberry market.
Volatility in the price of strawberries owing to changing environmental conditions and natural calamities. Increasing production costs are directly contributing to the final production cost of the strawberry puree.
With the increasing safety and regulation on the export and import of the fruits and vegetables by the government, the import and export of the fruits are decreasing which is resulting in increased the price of the fruits. These two factors are expected to hinder the growth of the global strawberry puree market.
Based on nature, the strawberry Puree market has been segmented as
Based on end-use, the strawberry puree market has been segmented as
Based on distribution channel, the strawberry puree market has been segmented as
Based on region, the strawberry puree market has been segmented as
Some of the prominent player operating in the global strawberry puree market are:
Some other market players in the food processing industry are interested to invest in the strawberry puree market.
Companies engaged in the production and supply activities in the fruit processing industry are focusing on the adoption of different expansion strategies such as acquisitions, partnerships, joint ventures, and product launches to create more space in the strawberry puree market.
The key players are continuously taking efforts to fulfill the ever-increasing consumer demand for processed fruit offered in smaller portions customized to individual dietary needs.
Companies are also investing huge amounts in the development of convenience fruit products such as readymade fruit purees for smoothies, which is a significant trend in the frozen fruit category. They are engaging in various strategic initiatives to ensure increased opportunities.
In 2017, Piccolo expanded its line of individual fruit purees for babies with the launch of a new range of fruit purees available in flavors, including banana, mango, strawberry, and apple.
The organic food market is expected to show significant growth in terms of sales volume in several segments owing to the increasing number of consumers looking for natural foods produced more sustainably. The key players operating in the strawberry puree manufacturing industry are expected to target the organic segment to ensure a strong position in the global market.
The manufacturers are focused on establishing a framework for an initiative to develop and support the growth of organic strawberry puree in the organic food market. With the increasing number of health-conscious consumers, the manufacturer is focusing on research and development to offer nutritive and cost effective products to the consumer. The introduction of organic puree in the market is expected to create many opportunities for the manufacturer.
The Strawberry puree market in U.S. is witnessing a higher growth rate owing to the presence of the market key player as well as the availability of the raw material. The consumer is inclined toward healthy and natural food products that are derived from ethical sources. With the increasing health consciousness among the consumer, the companies offering natural and healthy food products that are healthy and nutritious.
In U.S, many companies are offering smoothies and other food products which include natural fruit puree with value added nutrition. Increased health awareness and increasing demand for naturally derived puree are significantly contributing toward the increased growth of global strawberry puree market in U.S.
In developing countries such as India, China, and others, the disposable income of the consumer is increasing which is contributing to the growth of the food & beverages industry in the regions. With the changing lifestyle with increasing disposable income, the consumer willing to spend more on functional beverages and other food products that significantly contribute to the growth of the strawberry puree market in the regions.
The increasing demand for healthy baby food and bakery & filling products among the consumer result in the rising demand for strawberry puree from the manufacturer. The increasing demand for food & beverages among the consumer as well as increasing disposable income is expected to drive the sales of the strawberry puree market in the region.
The spread of the pandemic has adversely affected the food & beverage industry and other businesses as well. The government asks people to stay home to stop the spread of the pandemic. Manufacturers are also facing some problems during the lockdown situations such as supply chain and raw material procurement.
With the pandemic situations, consumers are inclining toward clean and healthy food products that boost the immune health. Increasing demand for healthy food products during pandemic situations is expected to witness a positive impact on strawberry puree market in the upcoming term of the year.
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