Maqui Berry Market Segmented By Organic and Conventional Nature in the Form of Capsules, Powder and Liquid
Industry: Food and Beverages
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Report Type: Ongoing
Report ID: PMRREP32364
Maqui Berry is purple color berries that grow in wild in the Latin American region and are also known as Aristotelia chilensis. Maqui berry is very well known for its antioxidant contents and many health benefits associated with it. Flavonoids antioxidants present in the maqui berry known as anthocyanins give maqui berries their purple pigment.
It is widely used in the food and beverage industry in segments such as bakery, beverages, cereal bars, and dairy products. It is also been accepted in the nutraceutical and personal care industry for its nutritional benefits.
Maqui berry is a rich source of antioxidants that offers cell protection from oxidative stress and also helps to enhance immunity. Moreover, it supports cardiovascular and skin health. Maqui berry is also used by consumers to improve body health, reduce weight as well as promote healthy blood glucose regulation. The antioxidants present in maqui berry may also reduce the risk of chronic diseases, such as heart disease, cancer, diabetes, and arthritis.
Moreover, it has been seen that maqui berry shows anti-inflammatory effects in test-tube and clinical studies indicating that it may help in the treatment of conditions associated with inflammation.
These benefits of maqui berry are attracting players in the food and beverage to produce healthy food products thus fulfilling the demand of customers. With the increasing use of maqui berry in the nutraceutical industry, the maqui berry market is expected to grow.
The demand for organic and natural food products has increased over the previous years. There is rising consumer demand for frozen fruit products owing to their nutritional content and long shelf life. The availability of clean label products in the market has attracted many consumers with the increased awareness about certifications and quality of products. These trends among the consumers are impacting their buying decisions.
Maqui berry is a rich source of delphinidins that is consumed for maintaining healthy glucose and cholesterol levels in the blood. Consumption of maqui berry also helps in prevention from cardiovascular health and chronic disease-related risk factors provoked by imbalanced lifestyle.
It is considered a superfruit with so many health benefits and high nutritional content. The growing need for functional food products produced using natural contents is expected to boost the maqui berry market thus increasing its use in the nutraceutical industry.
The awareness among the consumers has increased, this has increased the demand for organic and natural products in the food and beverage industry. The changing consumer preference towards clean label products is benefiting the maqui berry market. The key players operating in the maqui berry market are also offering organic maqui berry in powders, capsules, and liquid forms to attract such consumers.
Manufacturers are using high-end technologies to extract organic maqui berry juices as well as adopting advanced filtration techniques to reduce the natural water content of berries. The surge in the demand for organic products is expected to help the maqui berry market grow across various regions.
Maqui berry is majorly found in the Patagonian region of the Latin American market and is exported to other parts of the world. The changes in the policies in the region can impact the exports of the maqui berry and impact the players dependent on the imports. This also affects the global availability and can impact the prices of maqui berry acting as the restraining factor for the maqui berry market.
Based on nature, the global maqui berry market is segmented as:
Based on the form, the global maqui berry market is segmented as:
Based on the end-use, the global maqui berry market is segmented as:
Based on the distribution channel, the global maqui berry market is segmented as:
Based on the regions, the global maqui berry market is segmented as:
Some of the key players in the maqui berry market are
The key players operating in the maqui berry market are using different expansion strategies to increase their production of maqui berry. Manufacturers are investing in putting up new production lines and also offering private label manufacturing services.
In 2019, HP Ingredients announced the launch of its new private label program that allows retailers to sell their line of herbal supplements. The retailers could also use their label, and build a brand. HP Ingredients offered ParActin, Bergamonte, LJ100, and MaquiCare in their private label program.
Anklam Extrakt GmbH one of the key players in the maqui berry market invests in research and development for maqui berry extracts for treatment for dry eyes. The maqui berry extracts offered by the company are a comfortable and safe alternative to artificial tears to be offered in the nutraceutical industry.
With the growing demand for healthy food products, there is vast opportunity for companies operating in maqui berry products. Maqui berry is highly used in the nutraceutical sector owing to its various nutritional benefits. There are many research and developments done in the field of maqui berry to know about more applications in different industries.
There is a growing use of maqui berry for the treatment of dry eyes. With new technologies used by the key manufacturers to extract the nutrition from the maqui berry fruits, there are wide opportunities for players for increased sales and expansion.
There is a rise in the demand for healthy and nutritious food products among the consumers based in the U.S. owing to many health problems and the presence of health conscious consumers. The customers are preferring to shop for products that are organic, non-GMO, and that offer high nutritional benefits.
The consumption of dietary supplements is high among the consumers in the region. Demand for functional food and beverages has also increased across the region thus helping the maqui berry market grow. Big players like HP ingredients aiming to increase their distribution in the U.S. market are also influencing the growth of maqui berry products.
Maqui berry is traditionally grown in the Patagonian region of Latin America in countries such as Chile and Argentina. Despite the harsh climate in that region, maqui berry was grown for many years. It was used for medicinal purposes owing to its high nutritional content and has gained popularity since then.
With the advancements in technology, there was the development of different maqui berry extracts that found many uses in the food and beverage industry. Many key players in the market also export these extracts to be used in different industries. Thus maqui berry gained its popularity in the region.
COVID-19 outbreak has brought the trading and business activities to a standstill with lockdowns imposed in various regions across the globe. This pandemic has affected various industries including the food and beverage industry. At the early stage of the pandemic, the supply chain was disrupted impacting the fluctuation in demands and supply of food products.
This situation increased the consumer's demand for healthy and safe food products. Demand for functional food products increased during the pandemic and processed food products saw an increased sales. With maqui berry known for its many health benefits, the COVID-19 outbreak is expected to affect the maqui berry market on a low to moderate level for the next two to three quarters.
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.
To know more about delivery timeline for this report Contact Sales
