Low-Calorie Food Market

Low-Calorie Food Market Outlook (2023-2033)

The market for low-calorie food can be expected to expand at a value based CAGR of 7.9% and show an increase in revenue from US$ 11,906.5 Mn to around US$ 23,829.8 Mn by 2033.

Low-Calorie Food Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global low-calorie food market has witnessed significant growth in the historical period registering a CAGR of 6.3% in the historical period and was valued at US$ 11,906.5 Mn in 2023. The market is expected to grow steadily with increasing awareness and benefits about applications of low-calorie food.

A growing number of customers are turning to healthy eating, and supplements, including low-calorie food, are emerging as a major source of revenue for manufacturers as well. Low-calorie food demand is increasing significantly in the global market, owing to increased consumer awareness of their health benefits. Low-calorie foods contain a variety of vitamins and minerals in a single serving, without the high fat and calorie content which contributes significantly to its nutritional composition and subsequent popularity among the global population.

As the health and nutrition factor would continue to dominate consumer food preferences, rising low-calorie food consumption is expected to drive the market over the coming years. The global market for low-calorie food is estimated to reach an approximate valuation of US$ 23,829.8 Mn in the forecast period.

What are the Key Trends in the Market for Low-Calorie Food?

“New Launches Shaping Demand for Low-Calorie Foods”

With the rising number of diseases related to consumption of high-calorie foods and an increasingly sedentary lifestyle, low-calorie foods have gained popularity, which has proven to help consumers keep their calorie intake in check.

• Bellwether Farms will be launching in-demand plain sheep milk yogurt in a new larger 24-ounce container in partnership with the Whole Foods Market. The yogurt is naturally probiotic with active cultures along with 100% A2 protein. The yogurt has gained popularity as it aids digestion and is also lactose intolerance-friendly.

This new distribution across the United States will surely be met with competition from other low-calorie foods.

“Consumer focus towards low fat/fat-free foods”

Growing trend of healthy and low-calorie foods has spawned a completely new market with immense possibilities to grow, and this potential is also being realized by farmers along with big names in the industry.

• One such instance is of Liam and Colm Lynam brothers from an Irish county named Offaly, who have started their own line of oat drinks by the name of 'Oats in the City'.” This came to fruition when farmers were looking to create a new income stream during the 2020 pandemic.

Such new ventures the market for low-calorie foods is expected to drive market growth at a decent pace over the coming years.

“Need towards prevention of lifestyle disorders”

Some of the factors driving the global market for low-calorie food include the growing prevalence of obesity and diabetes across the globe. Change in lifestyle very common, sedentary as well as stressful today which in turn compel consumers to opt for healthier foods that are low in calories. Now, most of the consumers are aware of health risks related with consumption of sugary drinks and foods that have high-calorie content and thus showing increase in market demand for products that are promoting physical health with the help of added nutritional benefits and by the usage of low-calorie ingredients.

“The Ever Growing Obese Population to Spur Demand for Low-Calorie Food”

An alarming increase in the global obesity rate is being attributed to the increased intake of calorie-dense, comforting foods that are unhealthy or excessively sweet. The obesity rate in the population is rising in developed regions such as North America and Europe, including the US, France, and the UK. This is related to a changing way of life, the accessibility of foods high in calories, and a decline in physical activity. As a result, government agencies are working harder to change how fats & calorie content is managed in processed foods and beverages. Additionally, as people's knowledge of their health has grown, they are consuming more low-calorie foods and beverages. Low-calorie novel foods are anticipated to have rapid expansion in the next years.

“High ingredient cost of low-calorie foods”

Since most low-calorie and healthier foods need special ingredients, their prices are much higher in comparison with other convenience foods. And this is considered as the key restraint of the global market for a low-calorie diet. Another restraining factor is that the producer specific to low-calorie and health foods are comparatively newer than the producers of convenience foods in the markets.

This is due to their weak market distribution chains and production lines. Therefore, in the global market for low-calorie food, major players are restricted to developed economies because costlier foods can be afforded by the consumers of these regions.

Country-wise Insights

What does the global low-calorie food market look like?

Based on geographical region, the global market for low-calorie food is segmented into Europe, North America, East Asia, South Asia & Pacific and Middle East & Africa. Among these, the US market is expected to be largest in the global market for low-calorie food after the countries in Europe. Also, the developing countries in the East Asian and South Pacific are projected to show higher growth in the coming ten years.

Why does Japan hold a Strategic Prominence in the Low-Calorie Food Market?

The food business in Japan is a significant driver of market expansion. To lower the number of calories in food products, the market players in the nation are substantially funding pipelines for research and development. This is explained by increased concern over rising diabetes rates and increase in the number of elderly people. As a result, it is very possible that food makers will use fewer artificial sweeteners and more of natural ingredients. Additionally, given that Japan is a well-known importer of agricultural goods, certain rules there are anticipated to have an impact on low-calorie goods made from corn syrup, sugar, etc. This is due to the nation's main goal of reducing local sugarcane and sugar beet production costs. Thus, it is anticipated that the government will modify its policies for sweetener manufacturers in order to lower prices.

Category-wise Insights

What is the Segmental Breakdown of the Low-Calorie Food Market?

The global low-calorie food market is categorized into application type and product type. Based on application type, the segmentation of the global low-calorie food market is fragmented as healthcare, food, beverages, and tabletop. Based on product type, the segmentation of the global market for low-calorie food is done into stevia, aspartame, cyclamate, sucralose, and saccharin.

Among these, the segment of aspartame is used widely as artificial sweeteners. Also, the increasing preferences of consumers towards natural products have generated a huge market demand for stevia. Moreover, owing to escalating popularity of stevia as 100 percent natural sweetener, there is a strong competition between other high-intensity sweeteners viz. saccharin, aspartame, and sucralose.

Which application of Low-Calorie Food is expected to have a significant share in the forecast duration?

The food and beverage sub-segment of the application segment is expected to hold the major market share and valuation based on the increasing integration of low-calorie food across the globe. Use of sweeteners such as aspartame in beverages is popular among consumers. Snacks and Confectionaries with a low calorific content is being manufactured to cater to the health conscious consumers, therefore this trend is likely to follow into the forecast duration and gain a major portion of the market.

Competitive Dashboard

The global low-calorie food market is dominated by a large number of multinational corporations. Companies with a global presence account for 45-50% of the market. Manufacturers are focusing on the improvement of production lines and diversifying their offerings to cater to a wide consumer base. Maintaining conventional taste while reducing calorific content has gathered focus from consumers and producers alike. Mergers, acquisitions and joint ventures are steps taken by various companies to increase their global footprint.

• Pollos El Bucanero S.A., a Colombian meat processor, was acquired by Cargill Inc. in June 2017. In May 2017, the company acquired BioBased Technologies' Polyol Product Line Agrol and Other Assets.
• Nestle concentrates on enhancing its position in the frozen food, chilled dairy, and ice cream industries. A joint venture firm called Froneri was established in October 2016 by the business and R&R Ice Cream (R&R). In 22 different nations throughout the world, the new company will offer ice cream, frozen foods, and chilled dairy items.
• Ajinomoto Corporation Inc. announced plans to buy GeneDesign, Inc., a Japanese contract development and manufacturing firm, in 2016 and added another 50% investment in Kukre A.S., a food company in Turkey, in August 2017.
• A strategic partnership between Ingredion and Lyckeby was formed in August 2017 to supply Lyckeby's assortment of potato starch and waxy barley components in a number of nations around Europe, the Middle East, Africa, and Asia-Pacific.

Low-Calorie Food Industry Report Scope

Low-Calorie Food Industry Research by Category

By Product:

• Aspartame
• Sucralose
• Stevia
• Saccharin
• Cyclamate

By Application:

• Food and Beverages
  • Dairy Products
  • Bakery Products
  • Snacks
  • Confectionery
  • Dietary Beverages
• Pharmaceutical
• Tabletop

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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