Europe Breast Pumps Market Size, Share, and Growth Forecast for 2024 - 2031

Market Size and Share Analysis

The Europe breast pumps market is estimated to increase from US$ 623 Mn in 2024 to US$ 1060.8 Mn by 2031. The market is projected to record a CAGR of 7.9% during the forecast period from 2024 to 2031.

Increasing number of childbirths across Europe is anticipated to create a high demand for various types of pumps, such as cordless breast pumps in the forecast period. As per the European Union (EU), the total fertility rate in 2022 was 1.46 live births per woman in the region. In the same year, France had the highest fertility rate at 1.79 live births per woman. The numbers are set to rise in the next ten years, thereby pushing breast pump demand.

Key Highlights of the Market

• Rising awareness about the health benefits of breastfeeding and supportive healthcare policies are expected to drive growth across Europe.
• In terms of technology, the closed system segment is likely to lead with a share of 60% in 2024 amid ability to prevent milk from entering the pump’s mechanism.
• Based on end user, working mothers are projected to remain dominant with a 58.2% share in 2024 backed by urgent need to express milk quickly.
• By product type, electric breast pumps are anticipated to remain at the forefront with a share of 39.5% in 2024 as these contain adjustable settings for enhanced comfort.
• Government agencies across Europe are set to offer insurance coverage on breast pumps, thereby propelling demand.
• Ability of novel breast pumps to provide relief from breast engorgement issues is expected to bolster sales.
• Booming e-commerce sector is likely to provide a wide range of options to mothers for purchasing the required pump from the convenience of their homes.

Market Attributes	Key Insights
Market Size (2024E)	US$ 623 Mn
Projected Market Value (2031F)	US$ 1060.8 Mn
Global Market Growth Rate (CAGR 2024 to 2031)	7.9%
Historical Market Growth Rate (CAGR 2019 to 2023)	6.7%

Electric Breast Pumps to be the Top Products Category

Category	Market Share in 2024
Product Type- Electric Breast Pumps	39.5%

Electric breast pumps are expected to dominate in terms of product type, holding 39.5% of the Europe breast pumps market share in 2024. This growth is primarily fueled by the increasing need for efficient and time-saving solutions for breastfeeding mothers. The pumps are likely to gain immense popularity among working women who have little time to express milk. For example,

• Medela’s Swing Maxi and Spectra S1 pumps are popular choices due to their powerful suction, dual-pumping capability, and adjustable settings for comfort. These features allow mothers to efficiently express more milk in less time compared to manual pumps.

Hospitals and maternity wards across Europe increasingly recommend wearable electric breast pumps for mothers with lactation challenges, reinforcing their dominance. This trend reflects the rising preference for high-performance electric pumps that cater to the needs of modern, busy mothers.

Hygiene Concerns of Mothers Create Surging Need for Closed System Pumps

Category	Market Share in 2024
Technology- Closed System	60%

Closed-system pumps are expected to capture around 60% of the market share due to their hygienic design, which prevents milk from entering the pump mechanism. This feature reduces the risk of contamination and simplifies cleaning, making these a preferred choice for many.

Brands like Medela and Spectra, with their models such as the Pump In Style and S2, are widely recognized for their effectiveness and safety. In contrast, open-system pumps are projected to hold approximately 40% of the market share. These primarily appeal to consumers looking for more affordable options. However, the growing emphasis on hygiene and safety is likely to augment the dominance of closed-system pumps in the market.

Working Mothers Opt for Pumps to Balance Work and Breastfeeding Routines

Category	Market Share in 2024
End User- Working Mothers	58.2%

In terns of end user, the working mothers category will likely lead with a share of 58.2% in 2024. This significant proportion reflects the increasing number of women entering the workforce across the continent. For instance,

• Employment rates for mothers vary by country, with Denmark reporting about 82% of mothers employed. Other nations such as Sweden, Slovenia, the Netherlands, and Austria have rates ranging from 70% to 80%. Conversely, countries like Greece show lower employment rates, with just over 50% of mothers in the workforce.

High demand from working mothers is set to push the need for efficient breastfeeding solutions that fit into their busy lifestyles. Electric breast pumps are favored for their ability to facilitate quick milk expression. These allow mothers to maintain their breastfeeding routines while balancing work responsibilities.

Stay-at-home mothers represent around 25% of the market, preferring manual pumps or using them less frequently. Healthcare facilities, on the other hand, account for about 16.8% of the market, primarily catering to mothers facing lactation challenges.

Market Introduction and Trend Analysis

The Europe breast pumps market is witnessing steady growth. It is mainly fueled by the rising number of working mothers, increasing awareness of breastfeeding benefits, and government initiatives supporting maternal health.

• In 2022, around 3.9 million babies were born in the European Union (EU), creating a consistent demand for breastfeeding solutions.

Electric breast pumps are considered the most popular choice, especially among working mothers who need to manage both professional and parental responsibilities. Brands like Medela, Philips Avent, and Lansinoh lead the market, offering unique models that reduce pumping time and improve comfort.

A key trend observed in the market is the increasing preference for wearable and hands-free breast pumps, such as the Elvie and Willow pumps. These allow mothers to discreetly express milk while continuing with daily activities. E-commerce is also playing a significant role, with around 35% of breast pump sales now occurring online. It is driven by the convenience of digital shopping and the wide range of available products.

Technological innovations, including smart pumps that can track milk volume and schedules via connected apps, are reshaping the landscape, appealing to tech-savvy consumers. Additionally, ongoing investments in the development of eco-friendly and affordable products are pushing market accessibility, ensuring strong growth potential in the coming years.

Historical Growth and Course Ahead

The Europe breast pumps market witnessed substantial growth in the historical period at a CAGR of 6.7% from 2019 to 2023. It was attributed to changing consumer preferences, technological advancements, and increased awareness of breastfeeding's health benefits.

Innovations such as the Lansinoh Discreet Duo and Smartpump 3.0 Double Electric Breast Pump exemplify how manufacturers are addressing the demands of modern parenting. They are hence offering features that prioritize convenience and efficiency. These advancements reflect a broader trend toward flexible and accessible breastfeeding solutions. Nonetheless, the market faces challenges, particularly due to differing cultural attitudes toward breastfeeding in various countries in Europe. While a few nations promote breastfeeding through supportive policies and resources, others may not provide the same level of encouragement, potentially affecting growth.

The market is expected to continue evolving at a CAGR of 7.9% through 2031. Manufacturers are likely to enhance product functionality and ease of use in response to the growing recognition of breastfeeding’s health advantages for both mothers and infants. As healthcare professionals increasingly support breastfeeding initiatives, the market may become more favorable for innovative solutions that meet the needs of today’s families.

Market Growth Drivers

Brands Focus on Launching Products Keeping in Mind Modern Parenting Needs

The Europe breast pumps market is experiencing robust growth driven by several key factors addressing modern mothers' challenges. One significant driver is latching difficulties faced by many new mothers. Hence, the growing need for breastfeeding support has encouraged healthcare professionals to increasingly advocate for breast pumps as essential tools. For example, brands like Lansinoh provide electric breast pumps that enable moms to store milk while their infants learn to latch effectively.

Breast engorgement is another critical issue contributing to market expansion. Regular use of breast pumps, such as the R for Rabbit electric pump, helps alleviate discomfort by efficiently emptying the breasts and allowing for smooth milk collection. This dual functionality enhances the appeal of breast pumps, making these vital for nursing mothers.

Effective milk supply management is also considered important. Breast pumps assist in increasing milk production through techniques like power pumping. These further help regulate output for those mothers producing excess milk.

As mothers recognize these benefits, the acceptance and necessity of breast pumps continue to rise, positioning Europe for sustained expansion. These trends highlight the evolving role of the pumps in contemporary parenting, underscoring their importance in supporting maternal and infant health.

Introduction of New Features like Quiet Operation to Fuel Sales

Technological advancements are a significant driver of growth in the Europe breast pumps market, as innovations enhance the comfort and efficiency of breast pumping for mothers. The introduction of electric and battery-operated models equipped with adjustable suction levels and customizable settings has revolutionized the user experience. For instance, brands like R for Rabbit offer products with features such as anti-backflow mechanisms and quiet operation, making these more appealing to consumers.

Constant innovations help address common challenges associated with breast pumping, such as discomfort and milk waste. At the same time, these cater to the demands of modern parenting by providing convenient solutions for busy mothers.

As novel technologies continue to evolve, they are likely to attract a large consumer base, further solidifying the market in Europe. Focus on user-friendly designs and efficient functionality reflects a growing recognition of the essential role that breast pumps play in supporting breastfeeding practices.

Market Restricting Factors

Privacy Concerns and Frequent Sanitation Requirements May Hinder Demand

A significant restraint in the Europe breast pumps industry is the cumbersome cycle of washing and sterilizing all the components of these pumps, including feeding bottles and nipples. This process can be time-consuming and may deter some mothers from using these pumps regularly.

Several mothers often face difficulties finding private spaces to pump while outside their homes, which can limit their ability to express milk conveniently. The lack of access to safe storage options for pumped breast milk further complicates the situation. This can make it challenging for mothers to maintain a consistent pumping routine. These challenges can hinder Europe breast pumps market growth by discouraging potential users who seek a more convenient breastfeeding experience. Addressing these issues through improved product design will likely be crucial for manufacturers aiming to broaden their share in Europe.

Budget-conscious Families May Refrain from Purchasing Costly Pumps

Another significant hindrance facing the regional market is the cost associated with high-end pump models. While manual breast pumps are typically more budget-friendly, electric and hospital-grade pumps can represent a substantial financial investment for various families. This expense may deter potential users who may not perceive the cost as justifiable, particularly if they only need to pump occasionally.

To mitigate the aforementioned concerns, options like insurance coverage, subsidies, and rental programs offered by hospitals and pharmacies can help make breast pump access more feasible. However, awareness and availability of these financial aids may vary, potentially limiting market penetration. Addressing the affordability of breast pumps is crucial for fostering wide adoption and supporting mothers in their breastfeeding journeys.

Key Market Opportunities

Easy Accessibility through Rental and Subsidy Programs Creates Opportunities

The Europe breast pumps industry is poised for considerable growth, driven by the emergence of rental and subsidy programs that enhance accessibility for families. Several hospitals, lactation consultants, and medical supply stores now offer rental options for hospital-grade pumps. These pumps are specifically designed for safety and efficiency, allowing multiple users to benefit from high-quality equipment without the hefty price tag of purchasing outright.

State-sponsored programs and insurance coverage for portable breast pumps significantly ease the financial burden on families. These initiatives encourage more parents to view breast pumping as a viable and supported option, promoting a culture that prioritizes breastfeeding.

By improving access through rental services and financial assistance, stakeholders can empower families to make informed choices about breastfeeding. The combination of rental options and financial support fosters an environment where breastfeeding support is accessible. This is projected to make a significant impact on market growth and encourage more parents to engage in breastfeeding practices.

Competitive Landscape for the Europe Breast Pumps Market

The breast pumps industry in Europe is experiencing significant growth, driven by evolving consumer demands and innovative strategies from key industry players. To leverage this expansion, stakeholders are diversifying their product portfolios, entering new regional markets, and increasing investments in research and development. These strategies help improve their competitive edge. At the same time, these align with the
growing awareness of breastfeeding benefits and the need for supportive measures for new mothers.

Recent Development

• In January 2023, Madela, based in Switzerland, launched a wearable breast pump. It promises to enhance discretion and mobility for mothers with lightweight in-bra collection cups. Users can connect the pump with the company’s smartphone app to track their express sessions.

Europe Breast Pumps Industry Report Scope

Attributes	Details
Forecast Period	2024 to 2031
Historical Data Available for	2019 to 2023
Market Analysis	US$ Million for Value
Key Countries Covered	Germany U.K. Russia France Italy Spain
Key Market Segments Covered	Product Type Technology Application End User Country
Key Companies Profiled	Medela Koninklijke Philips N.V. Pigeon Corporation Spectra Baby Chicco haakaapump.co.uk Mayborn Group Limited Ardo Medical Ltd. Ameda
Report Coverage	Market Forecast Company Share Analysis Competition Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization & Pricing	Available upon request

Europe Breast Pumps Industry Segmentation

By Product Type

• Electric
• Manual
• Battery Powered

By Technology

• Closed-system Pumps
• Open-system Pumps

By Application

• Personal Use
• Hospital Grade

By End User   

• Working Mothers
• Stay-at-home Mothers
• Healthcare Facilities

By Country

• U.K.
• Germany
• France
• Italy
• Spain
• Russia

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