Cold Pressed Juice Market

Cold Pressed Juice Market Outlook (2023-2033)

Global cold pressed juice sales were valued at around US$ 8,86,809.2 Mn at the end of 2023. The market is projected to register 5.5% CAGR and top a valuation of US$ 16,82,709.6 Mn by 2033.

Cold Pressed Juice Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global cold pressed juice market has witnessed significant growth in the historical period registering a CAGR of 6.8% in the historical period and was valued at US$ 8,86,809.2 Mn in 2023. The market is expected to grow steadily with the increasing consumption and awareness about benefits related to cold pressed juices.

Baby foods were made at home until mid-1900s, after which commercial cold pressed juice market emerged, as convenience food for babies grew in popularity. Growing economies, urbanization, and changing lifestyles encouraged the trend of commercial baby products that save time and are easy to introduce as compared to homemade cold pressed juices. Increasing women employment rate is one of the prime reasons for the growing popularity of cold pressed juices, as a large number of mothers start to work after few months of child birth. On the other hand, decline in global birth rates, and decreasing fertility rates are likely to impact the progress of cold pressed juice market. However, manufacturers have increased their efforts in introducing innovations in cold pressed juice along with novel packaging solutions and assistance of e-commerce platform for increasing the sales of cold pressed juice products. Based on this scenario, the demand for cold pressed juice products is estimated to grow at a steady pace during the review period.

The market is likely to expand based on the market trends and attain a valuation of US$ 16,82,709.6 Mn and a CAGR of 6.6% for the forecast duration.

What are the Key Trends in the Market for Cold Pressed Juice?

“Growing Number of Health Conscious Consumers”

The increasing demand for cold-pressed juice has been rising considerably owing to increasing fitness concerns and the benefits to human health associated with consumption of the same. The production process for cold-pressed juices involves use of a hydraulic press to completely extract the juice from fruits and vegetables. Additionally, no heat or oxygen is required, which means no loss of nutrients in the production process either. As compared to other juices, nutrients, amino acids, phytonutrients, minerals, trace minerals, and enzymes are not lost during the extraction procedure. Rising awareness regarding the health among consumers is gradually initiating a paradigm shift in penchant towards safer, convenient, healthy, and refreshing infusions that contain neither calorie nor caffeine, and free from artificial ingredients. This is fuelling demand for cold-pressed juices globally. In addition, the trend towards ready-to-drink (RTD) formulas that are nutrient-rich is rising in developed and developing countries.

“Vendors Offering Wide Range of Products”

Manufacturers have focused on new product improvements to improve sales of their products. Demand for green drinks is anticipated to rise during the forecast period, due to convenience associated with packaging and benefits associated with nutrient content. Manufacturers are introducing new flavors such as green juice consisting of coconut water, leafy greens, cucumber, and splash pineapples to influence growing demand among health conscious customers and to address demand for healthy and natural juices. Also, the introduction of smooth green mixes with apple, mint, pineapple, and cucumber is expected to boost growth of the global cold-pressed juice market during the forecast duration.

• In July 2016, Jamba Juice opened a new cold-press juice innovation bar located in Pasadena, California which features eight cold press recipes, made freshly in the store itself. The company’s strategy is to offer a wide range of products including juices, smoothies, food options, and coffee in order to expand consumer base, while catering to growing demand for natural and nutrient-rich beverages.

“Rising Demand for Super-Fruit Juices”

Demand for local, healthy, and exotic cold-pressed fruit juices is also increasing globally. Region-specific fruits are perceived to be fresher and healthier as compared to farm-grown fruits. Super-fruits are rich in vitamins and antioxidants while promoting numerous benefits to the health such as healthy skin and hair, helps slow down premature aging and various others. Emergence of cold-pressed super fruit juice and beverages in the market has resulted in robust competition between conventional and exotic juice producers. Some prominent manufacturers offering super-fruit juices are Naked Juice, POM Wonderful, Baobab Foods etc. Super-fruits rich in antioxidants include fruits and berries such as blueberry, pomegranate, acai, black currant, cranberry, maqui berry, baobab, goji etc...

“Millennials are Major Spenders”

Millennials are consumers born between 1982 and 2004 and are tech-savvy and active on various social media platforms. Millennials are the major target audience for various products and spend significantly. Factors such as increasing number of health conscious consumers and customization of offerings by manufacturers are driving overall growth of the global cold pressed juice market. Product innovations such as mixed flavours of vegetables and fruits have been successful in markets in developed countries, and this has opened up opportunities in markets in various other countries across the globe. Millennials are ready to spend more on quality and therefore cold pressed juices have witnessed success among this target group

• According to an independent study, in the U.S. for instance, between 24% to 25% men and 20% to 22% women aged 18–24 years prefer products that are organic and free from any additives.

“Limited Availability of Raw Materials”

Procurement of raw materials such as fruits and vegetables is a major challenge for cold pressed juice producing companies currently. Farmers are facing challenges in terms of production owing to unpredictable or changing climate conditions

• For instance, production of apples depends on water availability, climatic conditions, and others, and owing to global warming etc., yields are being drastically affected in most apple producing regions across the globe

Apples are consumed in both raw and processed forms. Till date, the popular preference is to consume apples in the raw form, and this is result in limited supply to juice processing industries. Apple crop yields in many European countries has dropped from 80% to 100% in 2016. Austria has recorded a 100% drop in apple produce in some parts the same year.

Country-wise Insights

How is the North American Cold Pressed Juice Market Faring?

The North American market holds 36.7% of the global share while U.S. held 28.3% of the market in 2022.

The cold pressed juice market in North America is rapidly developing due to increased focus of individuals towards easily digestive alternatives to food that helps them maintain their fitness goals. It is well established the benefits of good nutrition on the human body and individuals like to keep abreast of the latest trends to take better care of themselves to lead healthy and comfortable lives.

How is the European Cold Pressed Juice Market Faring?

The European market for cold pressed juice holds 30.6% of the market value share in 2022.

Europe is likely to emerge as big market for cold pressed juices during 2023-2033. Presence of the leading market players and increasing number of regulations by regulatory bodies on the manufacturing and labelling of cold pressed juices are some of the factors driving the growth of the market across Europe.

Category-wise Insights

Which Type of Cold Pressed Juice Accounts for High Revenue Generation?

Mix fruits and vegetables holds 54.5% of the global market value share and accounts for high revenue generated.

Mix fruits and vegetables contain multiple types of fruits, which results in them having balanced nutrients which account for higher popularity among consumers. This is likely why they account for higher revenue generated.

Which Nature of Cold Pressed Juice is seen more across the World?     

Based on the nature, conventional accounts for the greatest sale of cold pressed juice based on them having around 71.8% of the market.

Conventional fruits for cold press to extract fruit juice is well established in the market, the capital cost for the setup of the same is cheaper as compared to its counterpart i.e. organic which is extremely capital intensive and time consuming.

Competitive Dashboard

The presence of regional and various multinational players accounts for high capital investment into development of new technologies to improve efficiency of the production process and optimize supply chains with rise in demand. Influx of capital into branding and promotion of their respective product offering helps attract new customers and consolidate the existing customer base. New product launches in order to attract new customers and consolidate the existing customer base.

• In August 2015, Suja Life, LLC sold 30% of its stake to Coca-Cola Co. This deal helped the company to distribute its products to a wider global consumer base.
• In January 2016, Evolution Fresh, Inc. announced the launch of its juice product in 1,300 Starbucks stores in Canada. In March 2016, they launched four new juices, augmented with proteins, to cater to rising demand for cold pressed juice that is rich in protein. In September 2016, the company broadcasted its new product offering of five new juice blends, expected to be in stores by March 2017.
• In November 2016, RAW Pressery launched a new flavor juice, ‘Valencia Orange’. The cold pressed juice contains no preservatives or added sugar, artificial colors or chemicals or added water. In July 2016, the company announced that it would distribute its product in retail outlets in two cities: Bengaluru and Gurgaon, India.
• Liquiteria LLC focuses on expanding its regional presence by setting up new stores in the U.S.
  • As of December 2016, the company has six stores in New York (Chelsea, East Village, Union Square West, Union Square East, West Village and Grand Central) and one store in Boston (Cambridge)

Cold Pressed Juice Industry Report Scope

Cold Pressed Juice Industry Research by Category

By Nature:

• Organic
• Non-Organic 

By Type:

• Fruits
• Vegetables
• Mixed Fruits & Vegetables

By Distribution Channel:

• Retail/Grocery Stores
• Convenience Stores
• Internet Selling
• Hyper/Super Market

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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